Surfshark

Marketing

• Design, build, experiment and refine global lifecycle automations for a specific lifecycle stage (e.g., Onboarding, Renewals, Win-Back);
• Use experimentation and data insights to prioritise enhancements, evaluate impacts, and foster continuous improvement of automations to constantly improve success KPIs;
• Dive deep into customer behavior data to identify patterns, pain points, and opportunities to drive engagement and conversion;
• Partner with product, data, research, and cross-functional teams to integrate lifecycle expertise into broader company initiatives;
• Champion innovative approaches to CRM campaigns and spearhead projects that advance lifecycle marketing strategies.

Mid/Senior Lifecycle Marketing Manager