Superfeet Worldwide

Ecommerce

• Ensure execution of a comprehensive eCommerce plan while driving engagement and conversion on multiple client websites
• Deliver superior user experience utilizing technology, data, and insights to streamline product discovery, selection, and purchasing
• Manage product information and data across global websites
• Lead content and merchandising workstream for the eCommerce/DTC team, including content development, shopping experience development, landing page strategy, promotions set up and execution
• Develop and manage quarterly site optimization agenda
• Manage outside agency and internal development resources to optimize site performance and reach revenue goals
• Work with marketing team to develop and execute content & merchandising calendars aligned with global brand calendar and eCommerce business plan
• Manage front-end site experience including site taxonomy, merchandising, internal site search, facets, filters
• Collaborate cross-functionally to ensure timely and accurate rollout of website content and merchandising changes
• Responsible for QA and approval of content prior to launch
• Write and submit briefs as required
• Manage site data to ensure product and page content is updated with appropriate images, pricing, and copy
• Improve standards, systems, and best practices for product listings, content creation, distribution, and maintenance
• Define site merchandise strategy to achieve revenue and gross margin targets using analytics
• Contribute to weekly and monthly business reviews and analyze eCommerce KPIs, P&L metrics, risks, and opportunities

eCommerce Site Manager