Talent Brand Experience Manager
Stripe
full-time
Posted on:
Location Type: Remote
Location: California • New York • United States
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About the role
- Own and evolve Stripe's Employer Value Proposition (EVP), including the messaging matrix and visual design system, ensuring it is consistently applied across all candidate and employee touchpoints
- Lead the redesign and ongoing evolution of Stripe's careers site, serving as the candidate advocate and People team representative on the project team
- Develop and execute recruitment marketing campaigns and programs, partnering with external agencies to create compelling, data-informed content that reaches and engages target talent audiences and upholds Stripe’s brand
- Build and maintain recruiter enablement resources — including team landing pages, toolkits, and talent intelligence — that equip recruiters with the messaging, competitive insights, and tools to effectively pitch Stripe to candidates
- Drive EVP measurement through brand studies and ongoing reporting, using data to track Stripe's employer brand health, set benchmarks, and report progress against company OKRs
- Manage and grow strategic external partnerships to expand Stripe's employer brand reach and visibility
- With the Communications team, support Stripe leadership visibility programs, enabling leaders to build their personal brand on LinkedIn and other platforms to attract top talent
- Manage two agency relationships across multiple programs, partnering closely with Finance, Procurement, and Legal to manage the vendor relationship and investments
- Operate as a program management expert across the Talent Brand portfolio, driving multiple concurrent projects from strategy through execution with clarity, rigor, and accountability
- Produce regular reporting on recruitment marketing performance — including reach, engagement, and sentiment — to inform strategy and demonstrate impact
Requirements
- 8+ years of experience in employer branding, talent brand, recruitment marketing, or a closely related field
- Proven track record of managing complex, cross-functional programs and projects with multiple stakeholders and competing priorities
- Experience developing and activating an Employer Value Proposition (EVP), including messaging and creative application across candidate touchpoints
- Strong ability to influence and drive alignment without direct authority, across all levels of an organization including senior leadership
- Experience managing external agency relationships and overseeing creative and research deliverables
- Demonstrated experience managing and stewarding significant budgets
- Strong analytical skills with the ability to define metrics, interpret data, and use insights to inform strategy and report on program impact
- Excellent written and verbal communication skills, with a sharp eye for brand voice, messaging, and content quality.
Benefits
- Attractive compensation package
- Learning and development opportunities
- Health insurance
- Flexible work arrangements
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
employer brandingrecruitment marketingEmployer Value Proposition (EVP)data analysisprogram managementbudget managementcontent creationcampaign developmentreportingstakeholder management
Soft Skills
influencealignmentcommunicationleadershipanalytical thinkingproject managementcollaborationcreativitystrategic thinkingattention to detail