Integrated Campaigns Manager
Stripe
full-time
Posted on:
Location Type: Remote
Location: California • New York • United States
Visit company websiteExplore more
About the role
- Build the global ABM strategy, program, and toolset in deep partnership with Campaigns, Regional Demand Generation, Product Marketing, Exec Marketing, Strategy and Operations, Engineering, Sales and Customer Success, and more
- Design standards for a variety of ABM approaches including 1:1, 1:few, and 1:many
- Partner with Regional Demand Generation teams to understand local ABM needs and deliver resources that support regional strategy, delivery, scale, and pipeline generation
- Establish a measurement framework to demonstrate how your work is driving impact (ex. Account reach, account engagement, pipeline); report regularly on results, opportunities, and learnings
Requirements
- 10+ years of enterprise B2B marketing experience that includes some mix of account-based marketing, integrated campaigns, content marketing, and/or regional/field marketing with demonstrated increase in scope
- Experience with third-party account-based marketing technology (6Sense, Clay, DemandBase, etc.)
- AI-forward; hands-on experience using AI tools to automate and accelerate insights, production, and processes
- Knowledge of FinTech industry landscape, trends, and technology
- Proven expertise in partnering with regional marketing and sales teams to build, grow, and develop pipeline
- Analytical acumen, with the ability to build, interpret, and adjust measurement tools and data
- Exceptional presentation, writing, and communication skills, especially to executive stakeholders
- High ownership; appetite and ability to work through ambiguity, evaluate and recommend solutions, and drive clarity across complex, global stakeholder groups
- Ability to build campaigns and programs from the ground, orchestrating many moving parts across disparate functions
Benefits
- Health insurance
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
account-based marketingintegrated campaignscontent marketingregional marketingpipeline generationmeasurement frameworkanalytical acumencampaign buildingprogram orchestrationAI tools
Soft Skills
presentation skillswriting skillscommunication skillshigh ownershipproblem-solvingadaptabilitystakeholder managementcollaborationstrategic thinkingambiguity navigation