Create and drive Strike’s marketing strategy and roadmap
Write, share, and work directly with our Data team to measure the success of marketing communications across all Strike’s owned channels, for both product announcements and evergreen marketing: Email, Push notifications, In-app marketing surfaces, Website, App Store & Play Store, Socials: X, Reddit, Instagram, and LinkedIn
Own the website’s structure, content, and SEO
Define product marketing strategy to deliver marketing communications to consumer and business customers
Collaborate closely with Product Management, Engineering, Design, Data, and Legal to deliver marketing campaigns
Define marketing roadmap and execute across organic, earned, and owned channels
Requirements
2-5 years of experience in consumer product marketing
Experience working in a fast-paced environment
Experience working with a Product team
Exceptional project management and stakeholder management skills
Compelling marketing content writing skills
Eagerness for hands-on execution
Creativity and flexibility to deliver an effective owned channel marketing strategy
Adaptability to context switch and manage multiple projects at once
Strong interest in Bitcoin, and the ability to speak the language of Bitcoiners
SEO know-how and hands-on experience managing websites and app stores
Bonus points for experience with SendGrid and Figma