Machinify

Vice President, Product Marketing

Machinify

full-time

Posted on:

Location Type: Remote

Location: Remote • Texas • 🇺🇸 United States

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Salary

💰 $180,000 - $225,000 per year

Job Level

Lead

About the role

  • Spearhead the shift to a platform-centric model, aligning product, engineering, and GTM teams.
  • Define and execute platform-level messaging and positioning to support Machinify’s tech-first evolution.
  • Build a scalable product marketing function to support high-growth targets.
  • Develop vertical-specific GTM strategies and expand into new payer segments.
  • Partner with Sales and Finance to build predictive models for upsell/cross-sell and optimize pricing strategies.
  • Refine packaging and pricing to support revenue growth initiatives.
  • Position Machinify as a thought leader by supporting speaking engagements, PR initiatives, etc.
  • Ensure Machinify is properly represented at industry events, webinars, and media engagements.
  • Collaborate with Product and Data Science to translate complex AI innovations into compelling narratives.
  • Build a robust customer intelligence framework integrating feedback from client success, support, and analytics.
  • Launch lifecycle marketing programs to increase retention and customer lifetime value.
  • Develop customer personas and journey maps to enhance engagement.
  • Establish scalable processes for product launch readiness, including playbooks, enablement kits, and dashboards.
  • Implement agile marketing operations to support rapid iteration and responsiveness to market shifts.
  • Align closely with Product, Sales, Engineering, and Customer Success to ensure cohesive messaging and execution.
  • Lead workshops and training sessions to empower internal teams with product knowledge and positioning.
  • Recruit, mentor, and grow a high-performing product marketing team with deep healthcare and AI expertise.
  • Foster a culture of experimentation, data-driven decision-making, and cross-functional collaboration.

Requirements

  • Bachelor’s degree in Marketing, Business, Healthcare, or a related field. MBA or advanced degree preferred.
  • Minimum of 7-10 years of experience in product marketing, preferably within the healthcare technology sector or related industries.
  • Proven track record in building and leading product marketing teams, particularly in high-growth environments.
  • Experience in transitioning organizations from services-based offerings to platform-centric models.
  • Strategic Thinking: Ability to develop and execute comprehensive product marketing strategies that align with business objectives.
  • Analytical Skills: Strong capability to analyze market data and customer insights to inform product positioning and marketing strategies.
  • Cross-Functional Leadership: Demonstrated experience collaborating with product management, sales, engineering, and customer success teams to drive product initiatives.
  • Customer-Centric Approach: Deep understanding of customer needs and behaviors in the healthcare sector.
  • Communication Skills: Excellent verbal and written communication skills, with the ability to articulate complex concepts clearly to diverse audiences.
  • Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously, ensuring that timelines and goals are met.
  • Technical Proficiency: Familiarity with AI technologies and their applications in healthcare is highly desirable.
Benefits
  • FTO, Paid Holidays, and Volunteer Days
  • Eligibility for health, vision and dental coverage
  • 401(k) plan participation with company match
  • Flexible spending accounts
  • Tuition Reimbursement
  • Eligibility for company-paid benefits including life insurance, short-term disability, and parental leave.
  • Remote and hybrid work options

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product marketingGTM strategiespredictive modelinglifecycle marketingcustomer intelligence frameworkagile marketing operationsdata analysiscustomer personaspricing strategiesplatform-centric model
Soft skills
strategic thinkinganalytical skillscross-functional leadershipcustomer-centric approachcommunication skillsproject managementteam leadershipmentoringcollaborationexperimentation
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in HealthcareMBA or advanced degree