Senior Product Manager
Rithum
Director of Marketing
Strada Education Foundation
full-time
Posted on:
Origin: • 🇺🇸 United States • District of Columbia, Washington
Visit company websiteSalary
💰 $100,000 - $130,000 per year
Job Level
Lead
About the role
- Drive the end-to-end platform marketing strategy for the CredLens platform and its solutions.
- In collaboration with the broader org, define core product messaging, positioning, and value propositions for each of our customer segments, such as credential issuers, community colleges, states, and funders.
- Collaborate, shape, and execute the strategy and tactics for all product updates.
- Work closely with the Product and Build teams to understand roadmap priorities and with Engagement to establish go-to-market needs and timing.
- Create content for briefs, one-pagers, case studies, use cases, pitch decks, website, and materials that support client engagement and retention for our Engagement and Customer Success teams.
- Partner with Communications to ensure all outreach is coordinated and that master lists for audiences, contacts, and media are managed collaboratively.
- Create foundational content for both internal and external use, collaborating with Design, Product, and Sales and Customer Success to produce high-quality assets.
- Own the voice of the customer, using interviews, resource calls, and sales funnel analysis to continuously refine messaging.
- This is a low-travel role (>10%), with the anticipation that the Marketing Director may occasionally travel to conferences or an all-hands meeting.
- REQUIRED: Please submit a cover letter, writing samples/portfolio for your application to be considered for this role.
Requirements
- Bachelor's degree required; Master’s degree welcome.
- Minimum 5 years of experience in product or related marketing, with some background in higher education, credentialing and/or SaaS.
- Experience working on complex, developing products in fast-paced, high-context environments and deep experience with a range of content outputs.
- Prior experience building a marketing function or operating as a team of one-ish is nice, but not required.
- Familiarity with Salesforce is a strong plus.
- Some Communications background would be an asset.
- Experience with Webflow is helpful.
- REQUIRED: Please submit a cover letter, writing samples/portfolio for your application to be considered for this role.
