Strada Education Foundation

Chief Marketing Officer

• Drive the end-to-end platform marketing strategy for the CredLens platform and its solutions.
• In collaboration with the broader org, define core product messaging, positioning, and value propositions for each of our customer segments, such as credential issuers, community colleges, states, and funders.
• Collaborate, shape, and execute the strategy and tactics for all product updates.
• Work closely with the Product and Build teams to understand roadmap priorities and with Engagement to establish go-to-market needs and timing.
• Create content for briefs, one-pagers, case studies, use cases, pitch decks, website, and materials that support client engagement and retention for our Engagement and Customer Success teams.
• Partner with Communications to ensure all outreach is coordinated and that master lists for audiences, contacts, and media are managed collaboratively.
• Create foundational content for both internal and external use, collaborating with Design, Product, and Sales and Customer Success to produce high-quality assets.
• Own the voice of the customer, using interviews, resource calls, and sales funnel analysis to continuously refine messaging.
• This is a low-travel role (>10%), with the anticipation that the Marketing Director may occasionally travel to conferences or an all-hands meeting.
• REQUIRED: Please submit a cover letter, writing samples/portfolio for your application to be considered for this role.

Director of Marketing

Data Analyst

• Lead a team of analysts and analytics engineers in partnering with InsideTrack stakeholders to understand and address business needs.
• Leverage technical expertise and people management skills to lead and mentor a growing team of highly talented data analysts and analytics engineers focused on building our analytics programs.
• Partner with coaching operations, technical solutions and engineering teams to identify opportunities to use advanced data analysis techniques to discover insights that will guide strategic decisions and uncover optimization opportunities.
• Ensure delivery of high-quality and accurate regular reports on time, including those for the annual partnership review.
• Oversee development of operational dashboards for managerial and leadership teams as needed.
• Collaborate with InsideTrack leadership to establish a strategy and direction for data analytics at InsideTrack, including client reporting, internal reporting and cross-institutional insights.
• Establish an analytical framework, process and roadmap for measuring, evaluating and drawing insights for InsideTrack’s products and services.
• Manage end-to-end analytics requests through effective management of data analysts and analytics engineers. Respond to changing priorities and reallocate resources as necessary.
• Communicate results and operational impacts of data and insight initiatives to stakeholders through the creation of compelling data visualizations and dashboards.
• Lead team to partner closely with Program Area Leads and Strategic Program Directors to tell a compelling story to each client partnership.
• Present to clients and internal stakeholders; support team members in their presentations.
• Evaluate third-party analytics and reporting products, as needed.
• Provide internal data analytics industry thought-leadership and support external communication initiatives.
• Perform related duties as requested.

Director of Marketing

Analytics Manager