Growth Marketing Manager, Offline, CTV
Kin
Job Level
JuniorMid-Level
About the role
- Define and execute community engagement plans aligned with game milestones, updates, and content drops
- Moderate and grow official community channels (Discord, Reddit, social media, in-game forums)
- Build and maintain a safe, inclusive community for players to share stories, art, and experiences
- Create community-facing content: announcements, newsletters, patch note summaries, polls, and event recaps
- Collaborate with creative and marketing teams to design community campaigns tied to WEBTOON stories and fandom trends
- Source and spotlight user-generated content (fan art, fan fiction, cosplays)
- Organize digital community events (Q&As, AMAs, competitions, watch parties, fan showcases)
- Support influencer and creator programs and partner with LiveOps for in-game event hooks
- Monitor community sentiment, track KPIs, and provide structured feedback to the game team
- Act as the voice of the player, ensuring community perspectives influence product development and retention
Requirements
- 2+ years of experience in community management for games, entertainment, or related digital platforms
- Strong knowledge of fandom culture, WEBTOON IP, and interactive story or narrative-driven games (preferred)
- Excellent written and verbal communication skills
- Hands-on experience with community platforms (Discord, Reddit, TikTok, Instagram, in-game forums)
- Creative mindset and ability to craft engaging campaigns and adapt to fandom trends
- Comfortable analyzing community data and tracking KPIs (engagement, retention, sentiment, NPS)
- Previous work with licensed IPs or cross-media fan communities (bonus)
- Skills in content creation (basic graphic design, short-form video, memes) (bonus)
- Experience working with the Korean market (bonus)
- Experience with video on-demand/over-the-top streaming services (bonus)
