Social Discovery Group

Marketing and User Acquisition Manager

Social Discovery Group

full-time

Posted on:

Origin:  • 🇲🇹 Malta

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Job Level

Mid-LevelSenior

Tech Stack

Unity

About the role

  • Create product marketing strategy
  • Plan, execute, and optimize paid user acquisition campaigns across multiple platforms (Facebook, Google, TikTok, etc.) to drive installs and user engagement for both VR video chat dating and AI role-play products.
  • Daily management of advertising campaigns;
  • Conduct deep performance analysis across channels to identify growth opportunities and inefficiencies;
  • Optimize registration funnel and drive high-quality traffic to the products;
  • Conduct A/B testing for creatives, audiences, landing pages, etc;
  • Analysis of trends and insights, as well as subsequent optimization to meet KPIs: scaling successful channels and searching for growth points;
  • Building effective work with the design and marketing team to maintain brand unity;
  • Market and competitor analysis;
  • Report results and insights to stakeholders regularly.

Requirements

  • Deep knowledge of performance marketing platforms (Facebook Ads Manager, Google Ads, TikTok Ads, etc.);
  • Expertise in the adult entertainment sector (18+ products);
  • Expertise in data analytics and campaign performance tools (e.g., AppsFlyer, Google Analytics);
  • Ability to run A/B tests, analyze results, and optimize campaigns accordingly;
  • Budget management and scaling campaigns effectively;
  • Strong Excel skills and data-driven mindset;
  • English B2+ and fluent Russian;
  • Experience working with Affiliates and CPA networks (nice to have).