Animator
Sony Interactive Entertainment
User Acquisition Manager / Marketing Specialist
Social Discovery Group
full-time
Posted on:
Origin: • 🇲🇹 Malta
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
Unity
About the role
- Create product marketing strategy
- Plan, execute, and optimize paid user acquisition campaigns across multiple platforms (Facebook, Google, TikTok, etc.) to drive installs and user engagement for both VR video chat dating and AI role-play products.
- Daily management of advertising campaigns; Conduct deep performance analysis across channels to identify growth opportunities and inefficiencies; Optimize registration funnel and drive high-quality traffic to the products; Conduct A/B testing for creatives, audiences, landing pages, etc; Analysis of trends and insights, as well as subsequent optimization to meet KPIs: scaling successful channels and searching for growth points; Building effective work with the design and marketing team to maintain brand unity; Market and competitor analysis; Report results and insights to stakeholders regularly.
Requirements
- Deep knowledge of performance marketing platforms (Facebook Ads Manager, Google Ads, TikTok Ads, etc.)
- Expertise in the adult entertainment sector (18+ products)
- Expertise in data analytics and campaign performance tools (e.g., AppsFlyer, Google Analytics)
- Ability to run A/B tests, analyze results, and optimize campaigns accordingly
- Budget management and scaling campaigns effectively
- Strong Excel skills and data-driven mindset
- English B2+ and fluent Russian
- Experience working with Affiliates and CPA networks (nice to have)
