Senior CRM Manager
Babil Games
JavaJavaScriptPHP
Job Level
Senior
Tech Stack
JavaJavaScriptPHP
About the role
- Own CRM revenue impact across email, push, SMS, newsletters, and in-game messages—from roadmap to execution
- Drive retention, reactivation, and monetization through CRM-led campaigns in the portfolio of strategy games
- Scale DTC performance through CRM touchpoints integrated into proprietary platforms like playsupremacy.com
- Design, implement, and optimize a state-of-the-market CRM tooling stack supporting 360° orchestration
- Test and ship campaigns across segments, lifecycles, and product touchpoints, benchmarked against incremental LTV and ROI
- Lead player segmentation and lifecycle automation strategies
- Onboard new partners and vendors into the CRM ecosystem
- Embed with Product, Tech, Live Ops, and Analytics to align CRM with product timelines and monetization levers
- Drive CRM synergies through alignment with Stillfront Group
- Potential to build and scale a CRM team; report to Head of Product Marketing
Requirements
- At least five years of practical experience with CRM in a freemium environment
- Business-savvy with ability to shape strategy and execute
- Hands-on experience with segmentation, copy review, and campaign QA
- Experience driving retention, reactivation, and monetization through CRM across email, push, SMS, newsletters, and in-game messages
- Strong project management skills to coordinate and prioritize CRM projects
- Ability to interface with cross-functional teams and external partners
- Experience measuring retention improvements and CRM-driven incremental revenue
- Experience onboarding partners and vendors to CRM ecosystems
- Comfortable embedding with Product, Tech, Live Ops, and Analytics
- Nice to have: passion for strategy games or grand strategy; leadership experience
