Lifecycle Marketing Manager
Self Financial, Inc.
SQL
Salary
💰 ₱31,000 - ₱43,000 per month
Job Level
JuniorMid-Level
Tech Stack
PHPSQL
About the role
- Own our HubSpot ecosystem (and client portals) end to end.
- CRM ownership (HubSpot): Architecture, data hygiene, properties, pipelines, deal stages, lead scoring/routing, permissions, audits, integrations.
- ICP & segmentation: Research markets, synthesize win-loss insights, define/beta-test ICP hypotheses, build target lists and segments.
- Acquisition & Outreach: Build and run outbound sequences and inbound nurture campaigns (email + LinkedIn); write, test, and iterate messaging.
- Lifecycle & automation: Design journeys from first touch → MQL → SQL → Closed Won; implement workflows, SLAs, and alerts.
- Revenue analytics: Create dashboards for funnel, conversion rates, velocity, CAC/LTV proxies, campaign attribution, cohort retention.
- Sales enablement: Playbooks, templates, meeting types, handoff processes, forecasting hygiene, and call/notes standards.
- Client-facing ops: Scope, build, train, and present results for selected accounts as the HubSpot owner.
- Compliance & deliverability: CAN-SPAM/GDPR awareness, domain warm-up, list governance, and sending reputation best practices.
Requirements
- 2–4+ years in HubSpot CRM/Sales/Marketing Hub (admin + hands-on campaign ops).
- Proven experience in B2B services growth/revops/sales ops.
- HubSpot CRM experience with relevant certifications.
- Strong systems thinking: workflow logic, property design, lifecycle stages.
- Comfortable prospecting and writing outreach/nurture copy (short, punchy, value-led).
- Analytical chops: define KPIs, build dashboards, interpret funnel leakage, run experiments.
- Client-facing communication: can scope, present, and push projects to completion.
