Oversee implementation of digital experience initiatives across mobile, desktop, and app platforms, ensuring alignment with business objectives
Lead and manage site enhancements, feature updates, and optimization efforts based on data-driven insights
Collaborate closely with marketing, sales, merchandising, and product teams to create seamless, innovative customer experiences
Run A/B tests, gather user feedback, and perform data analysis to drive continuous improvements
Monitor digital trends and technologies to keep Staples at the forefront of eCommerce innovation
Provide mentorship and guidance to team members, fostering a culture of creativity and improvement
Influence customer satisfaction and loyalty through enhanced site functionality and user experience
Drive increased sales and market competitiveness by optimizing digital touchpoints
Support Staples’ strategic goal of becoming the digital selling platform of choice
Lead high-impact innovation initiatives to redefine processes and introduce new technologies
Requirements
Bachelor’s degree (BA/BS) in Digital Marketing, Business Administration, Information Technology, or equivalent work experience
5-7 years of experience in digital marketing, eCommerce, or a related field managing digital platforms and enhancing customer experience
Skilled in analytics and reporting tools like Adobe, Tableau or Microsoft Power BI
Advanced proficiency in digital analytics and project management tools
Basic understanding of UX/UI principles
Demonstrated project management skills using Agile methodologies and tools such as JIRA or Asana
Solid grasp of the digital marketing ecosystem—SEO, Paid Search, email marketing, content strategy, and social media
Proficiency in CMS and digital marketing tools
Experience with A/B testing, usability tests, and conversion optimization strategies
Preferred: PMP, Certified ScrumMaster, or Google Analytics Certified Professional; wireframing/prototyping tools (Sketch, Adobe XD, Figma); advanced SEO and content strategy experience; leadership managing matrix teams and B2B customer journey design