Product Marketing

• Own the design, testing, and iteration of automation systems that scale pipeline generation (e.g. increased conversion rates, increased “speed to lead”, reduced time/effort per SQO).
• Propose and execute pipe gen experiments on different personas / segments to optimize and ultimately hand off successful new pipe gen strategies to sales team
• Discover new ways to access, connect, and “weaponize” new data sets – both internal and external – to create new methods of generating and converting pipeline.
• Accelerate revenue team efficiency through AI & automation to expedite repeatable workstreams – prospect research, email copywriting, call prep – and maximize reps’ time on highest value activities to generate pipeline.
• Regularly collaborate with Enablement, Revenue Leaders, and others to continually improve AI-driven pipe gen strategies using “on-the-ground” feedback.
• Serve as a subject matter expert in GTM engineering best practices, educating revenue teams on automation and data-driven execution.
• Translate GTM strategy into scalable systems using software engineering best practices (rapid prototyping, iteration, testing, CI/CD).
• Oversee continuous feature enablement, adoption, and optimization across the tech stack (e.g. Salesforce, Gong, Outreach, Snowflake) with a focus on capabilities that accelerate pipeline generation
• Proactively monitor the AI tech landscape to evaluate new vendors and identify opportunities to maximize the efficiency of our GTM technology ecosystem.
• Report to the Director of Sales Systems & Data and support Sales, Marketing, Customer Success, RevOps, and Proposal Ops teams.

Lead GTM Engineer

Senior Director, GTM Marketing

Product Marketing Manager

Product Marketing Manager – Temporary

Product Marketing Specialist – Value Tools

Senior Product Marketing Manager