Spiria

Marketing

• In collaboration with the executive team, defines the annual marketing plan focused on sales growth and employer brand promotion.
• Conducts a comprehensive assessment of the marketing department and implements an action plan to establish a strong and forward-looking marketing vision.
• Actively supports the sales teams by developing tools, content, and strategies aligned with business objectives to maximize performance and strengthen client impact.
• Leads and guides a multidisciplinary marketing team in alignment with Spiria’s management philosophy and culture.
• Develops and maintains the company’s pricing, service offering, and internal and external communication strategy.
• Designs and manages the marketing budget while monitoring initiative performance and return on investment.
• Oversees the performance of digital channels, including the website, publications, and advertising campaigns.
• Manages relationships with external suppliers and ensures the quality, consistency, and effectiveness of deliverables.
• Oversees the production and distribution of promotional materials, CRM management, and the implementation of client recognition and loyalty programs.
• Actively contributes to fostering an innovative marketing culture built on collaboration, creativity, and operational excellence.

Vice President – Marketing