Spherix Global Insights

Chief Marketing Officer

• Define and own the company-wide marketing strategy, ensuring alignment with Spherix’s business objectives, growth priorities, and market positioning.
• Serve as a member of the Spherix leadership team, contributing to enterprise-level strategy, planning, and decision-making.
• Act as a strategic advisor to the CEO and senior leadership on marketing performance, brand health, and market opportunities.
• Identify gaps and opportunities in current marketing efforts and translate them into clear, actionable strategic initiatives.
• Advance Franchise Heads’ thought leadership in key therapeutic areas via conference presentations and white papers.
• Lead, mentor, and develop the marketing team, fostering a high-performance, accountable, and collaborative culture.
• Set clear goals, priorities, and success metrics for the marketing function.
• Determine resourcing needs, role design, and capabilities required to support company growth.
• Oversee and manage external agencies, vendors, and consultants as needed.
• Oversee the development and execution of integrated marketing strategies across digital and traditional channels to drive awareness, engagement, and pipeline growth.
• Own brand strategy and positioning, ensuring consistency across all external and internal touchpoints.
• Guide content strategy and messaging, ensuring complex insights and products are translated into compelling, client-centric narratives.
• Oversee SEO, paid advertising, social media, email marketing, PR, and thought leadership initiatives.
• Own and manage the annual marketing and conference budget, ensuring effective allocation of resources and strong ROI.
• Oversee HubSpot and related marketing technology platforms, including email campaigns, lead management, landing pages, and system integrations.
• Define and track key marketing KPIs, leveraging tools such as Google Analytics and executive dashboards to measure performance, pipeline impact, and ROI.
• Partner closely with Sales leadership to align marketing strategy with pipeline development, client engagement, and revenue goals.
• Collaborate with Insights and Product leaders to support franchise strategies, product launches, and go-to-market planning.
• Regularly review pipeline performance, identify challenges, and proactively develop solutions in partnership with commercial leadership.
• Own the company’s conference and events strategy, including planning, execution, messaging, and post-event performance analysis.

VP of Marketing

Director

• Develop frame out for data visualization, typically in PowerPoint format
• Final sign off on link checking and track changes to ensure survey logic is accurate
• Keep up to date with disease landscape
• Proofread final reports
• Desk-based research to increase Therapeutic Area knowledge base
• Writing all report types
• Launch Market Dynamix in new indications
• Marketing: internal expert on 1 or more indications
• Provide assistance with client management and presentations: Support/participate in client presentations, track follow-up requests and lead ad-hoc deliverables, follow-up observational metric requests

VP of Marketing

Associate Insights Director