Director, Demand Generation – Customer Lifecycle
Brightspeed
Performance Marketing Manager
Solace
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Own TOFU media channels (CTV, podcast, influencer, radio, OOH, direct mail) — driving planning, execution, and optimization with agency partners.
- Hold the agency accountable for performance — from pacing and placement quality to creative testing and audience insights.
- Work with internal teams to brief creative in context: audience, intent, funnel position, and key messaging.
- Coordinate timing, specs, and deliverables across multiple integrated campaigns.
- Develop clear measurement frameworks for each channel — defining what success looks like and how it’s measured.
- Ensure all tracking mechanisms (UTMs, pixels, call tracking, landing pages) are properly implemented and QA’d.
- Partner with Performance Lead and analytics to connect TOFU performance to mid- and lower-funnel outcomes (traffic quality, lead conversion, CAC impact).
- Manage reporting cadence and dashboards for internal and executive stakeholders.
- Serve as the primary point of contact in partnership with Performance Lead for agency partners across traditional and emerging media channels.
- Review plans, negotiate optimizations, and ensure alignment with budget and business goals.
- Evaluate new partners and platforms that can drive reach and efficiency.
- Work with Integrated Marketing and Creative teams to inform creative briefs with the right media context (audience, channel intent, technical specs).
- Collaborate with data, legal, and compliance partners to ensure tracking and attribution meet internal standards.
Requirements
- 5–7+ years in performance or growth marketing, with deep experience in paid media strategy and measurement across traditional and digital channels.
- Proven ability to manage external agencies and hold them accountable for ROI.
- Experience developing cross-channel measurement plans and understanding how TOFU impacts lower-funnel performance.
- Proficiency in tracking and attribution (UTMs, GA4, call tracking, pixel deployment).
- Strong analytical and storytelling skills — able to interpret data and translate it into actionable insights.
- Excellent project management and cross-functional collaboration skills.
- Bonus: Experience with healthcare, compliance-sensitive industries, or multichannel attribution modeling.
Benefits
- Applicants must be based in the United States.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
performance marketinggrowth marketingpaid media strategymeasurement planstracking and attributioncross-channel measurementdata analysisstorytellingproject managementmultichannel attribution modeling
Soft skills
analytical skillscollaborationcommunicationnegotiationaccountabilitycreative briefingstakeholder managementoptimizationinsight generationtiming coordination
