Director, Demand Generation – Customer Lifecycle
Brightspeed
Demand Generation Manager
ArangoDB
full-time
Posted on:
Location Type: Remote
Location: Remote • California • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Define quarterly and annual demand goals with Sales leadership
- Track ROI, analyze campaign performance, and deliver actionable recommendations for optimization
- Lead strategy for all digital content: Webinars, Replay Programs, Podcasts, and evaluation of Twitch/Office Hours
- Manage website content posting (News Releases/Blogs), ensuring SEO/GEO optimization
- Manage events: conferences, AI-focused events, Executive Dinners, Roundtables, and Direct Mail campaigns
- Drive Outbound Strategy by developing campaign-building assets
- Create comprehensive Campaign Briefs and follow-up assets for Sales alignment and maximum lead conversion
- Coordinate News Releases via Business Wire
- Research and partner with AI influencers and publications to boost awareness
- Develop and manage content strategy across LinkedIn (including employee advocacy), X, Instagram, and YouTube
- Plan and execute the Customer Summit to drive expansion deals
- Co-manage HubSpot with Director of Growth Marketing
- Own Inbound Lead Management, Sales Alignment, forms, and campaign tracking
Requirements
- 5+ years of progressive experience in Demand Generation at high-growth B2B SaaS companies
- Proven expertise in managing multi-channel campaigns (paid, social, events, content)
- Deep proficiency in HubSpot
- Proficient with Salesforce, ABM strategies, and AI forward
- Strong analytical skills with a history of using data to track performance and optimize budget allocation
- Excellent written and verbal communication skills in English
Benefits
- Flexible work arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationcampaign performance analysisSEO optimizationcontent strategymulti-channel campaignsdata analysisbudget allocationlead conversioninbound lead managementoutbound strategy
Soft skills
analytical skillscommunication skillscollaborationstrategic thinkingleadership
