Performance Marketing

• Define quarterly and annual demand goals with Sales leadership
• Track ROI, analyze campaign performance, and deliver actionable recommendations for optimization
• Lead strategy for all digital content: Webinars, Replay Programs, Podcasts, and evaluation of Twitch/Office Hours
• Manage website content posting (News Releases/Blogs), ensuring SEO/GEO optimization
• Manage events: conferences, AI-focused events, Executive Dinners, Roundtables, and Direct Mail campaigns
• Drive Outbound Strategy by developing campaign-building assets
• Create comprehensive Campaign Briefs and follow-up assets for Sales alignment and maximum lead conversion
• Coordinate News Releases via Business Wire
• Research and partner with AI influencers and publications to boost awareness
• Develop and manage content strategy across LinkedIn (including employee advocacy), X, Instagram, and YouTube
• Plan and execute the Customer Summit to drive expansion deals
• Co-manage HubSpot with Director of Growth Marketing
• Own Inbound Lead Management, Sales Alignment, forms, and campaign tracking

Demand Generation Manager

SMB Campaign Manager

Enterprise Campaign Manager

Senior Paid Social Specialist

Demand Generation Manager

Senior Demand Generation Manager