Manager, Paid Social
dentsu Austria
Director, Demand Generation – Customer Lifecycle
Brightspeed
full-time
Posted on:
Location Type: Remote
Location: Remote • North Carolina • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Develop and execute marketing campaigns that drive acquisition, engagement, upsell and retention throughout the customer’s journey
- Oversee the production, execution and reporting of communication tactics
- Work with a creative agency to develop the content needed to execute marketing campaigns
- Development of testing strategies to guarantee the most efficient and effective communication approach
- Suggest new methods to address customers’ needs
- Work with technology partners on new data or technology requirements
- Manage vendor relationships and budgets
Requirements
- Bachelor’s degree in marketing or equivalent relevant experience
- 10+ years in marketing
- Proven work experience in customer acquisition, lifecycle and retention management
- Technical expertise with CRM and analytical systems
- Knowledge of online marketing methods and best practices
- Strong communication skills along with a customer-oriented attitude
- Ability to take complex information and communicate it clearly in simple and understandable language for our target audiences
- Excellent project management skills with the ability to manage multiple projects and re-prioritize quickly
- Experience leading teams, including remote and virtual employees
- Comfortable with both big-picture strategy and in-the-weeds execution
Benefits
- Competitive compensation
- Comprehensive benefits
- Medical, dental, vision, and life insurance
- Employee assistance program
- 401K plan with company match
- Paid time off
- Overall wellness promotion
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
customer acquisitionlifecycle managementretention managementCRM systemsanalytical systemsonline marketing methodsproject management
Soft skills
strong communication skillscustomer-oriented attitudeability to simplify complex informationexcellent project managementteam leadershipadaptability
Certifications
Bachelor’s degree in marketing
