Director, Demand Generation – Customer Lifecycle
Brightspeed
Performance Marketing Specialist
Solace
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Build, manage, and optimize campaigns across Facebook and Instagram with oversight from performance lead.
- Set up structured testing plans across audiences, creative, and messaging.
- Track daily and weekly pacing to ensure efficient use of spend.
- Collaborate with the creative team to evaluate ad assets based on performance data.
- Lead A/B and multivariate tests on landing pages to improve conversion rates.
- Partner with design and dev teams to implement test variations and collect insights.
- Analyze user behavior data (scroll depth, click maps, drop-off points) to identify optimization opportunities.
- Own end-to-end reporting on test results and performance improvements.
- Build and maintain robust UTM tracking across all campaigns.
- Ensure data consistency across Meta and attribution model.
- Troubleshoot attribution and pixel tracking issues as they arise.
Requirements
- 3–5+ years of experience in paid social campaign management, with deep expertise in Meta Ads Manager.
- Experience running CRO and landing page experiments and split testing tools like statsig/VWO
- Strong analytical and quantitative skills — you’re fluent in CTRs, CVRs, and ROAS.
- Working knowledge of UTM structures, attribution, and conversion tracking.
- A bias toward action and execution. You get antsy if you’re not getting something done.
- Strong communication skills — able to translate performance data into business insights.
- Bonus: experience in healthcare, regulated industries, or DTC growth environments.
- Applicants must be based in the United States.
Benefits
- Health insurance
- Remote work options
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
paid social campaign managementMeta Ads ManagerCROlanding page experimentsA/B testingmultivariate testingUTM trackingattribution trackingconversion trackinganalytical skills
Soft skills
strong communication skillsanalytical skillsbias toward actionexecution focus
