Sol de Janeiro

Ecommerce

• Lead orchestrated strategy of digital store through merchandising, content, UX, testing, technical infrastructure and operations to drive traffic and sales
• Highlight and follow through on top site priorities and technology, product, & testing roadmaps
• Oversight of promotions, site content updates, merchandising and product setup ensuring functionality meets company expectations
• Maintain site ADA compliance and ensure updated standards are met by technology partners
• Analyze site performance metrics and trends alongside Customer Relationship Director and deliver product performance and consumer behavior insights
• Communicate key updates (site, product, promotional) to Operations and Customer Service teams
• Ad hoc reporting and analysis to support insights
• Initiate and maintain communication of product sales data, product trends, and inventory information to cross-functional partners
• Own and report on product mix performance vs targets and provide action plans to optimize product performance on Ecommerce site
• Collaborate with DTC, Inventory, & Forecasting teams on item-level sales and buying plans
• Partner with Americas and Product Marketing to inform DTC marketing calendar, product exclusives, promotional products, and launch timing
• Identify whitespace opportunities through customer data, sales trends, and competitive analysis to inform product development
• Work with Global Consumer Engagement, Global Product Marketing, and Ecomm Creative teams to oversee briefs to Creative & Copy for site assets
• Reports to Director, DTC

Associate Director, Ecommerce Merchandising

Manager

• Manage key account wholesale business for Sol de Janeiro and build strong, collaborative relationships with retailer teams
• Grow the wholesale businesses in alignment with shared performance goals and advocate for brand opportunities with retailer counterparts
• Own retailer meeting preparation including presentation materials, market samples, product samples, shipments, and meeting room set up
• Manage 360 omnichannel opportunity planning with retailer and internal teams, including digital and in-store exposures, dot.com, media/social strategy, sampling, and loyalty/CRM initiatives
• Build new go-to-market strategies and 360 support elements for core and new launches tailored to retail partners
• Partner with field, education and events to align on strategy, planning and execution for launches
• Own and manage retailer timelines and deliverables including product forms, pricing setup/changes, samples, and logistics
• Build and own bottoms-up sell-in and sell-through plans; project and track to gross shipment budgets
• Identify risks and opportunities to sell-in/sell-through plans and develop solutions
• Partner with internal and retailer planning partners to ensure adequate inventory support
• Partner with visual merchandising and marketing to execute in-store visual merchandising deliverables and planograms
• Weekly and monthly sales reporting, analysis, and communication, identifying opportunities and tracking rankings
• Work alongside cross-functional sales, marketing, digital, operations, and finance teams; report to Director, Key Accounts; role requires occasional travel and on-site presence

Senior Manager, Key Accounts

Product Marketing

• In the Coordinator, Global Product Marketing – Fragrance role, you will dive into the heart of product marketing, supporting the development and execution of new fragrance launches and programs from concept to commercialization over the next 3-5 years.
• Report to the Manager, Global Product Marketing – Fragrance
• Conduct fragrance market and trend research, identifying emerging olfactive directions, ingredient stories, and competitive launches to inform product strategy
• Support fragrance development process by tracking briefs, submissions, evaluations, and cross-functional feedback
• Assist in crafting detailed marketing presentations and product concept briefs that outline fragrance positioning, emotional storytelling, olfactive notes, claims, and consumer benefits
• Help define fragrance naming and concept language, ensuring alignment with Sol de Janeiro’s unique tone of voice
• Support the messaging and positioning for fragrance launches and ongoing optimizations of existing collections
• Manage translations, copy manuscripts, and artwork approvals, ensuring fragrance product stories resonate globally
• Monitor and recommend updates to fragrance Q&As, reflecting new insights from competitive analysis and consumer feedback
• Analyze fragrance performance, sales and pricing data to identify trends and performance insights, supporting strategic decision-making
• Maintain the fragrance launch calendar and ensure all stakeholders are informed of key updates and timelines
• Organize competitive fragrance sample collection and lead internal olfactive education sessions to enhance team knowledge and excitement
• Stay continuously updated on consumer and fragrance market insights to identify potential new opportunities within the beauty and fragrance space

Coordinator, Global Product Marketing – Fragrance

• This role will manage the planning and execution of top-of-funnel brand media, including strategic media plans and execution in partnership with our cross-functional Media COE experts and agencies.
• This role will report to the Director, Media + Digital Strategy & Consumer Engagement - Americas.
• Assist in the development and execution of media plans across partners, inclusive of targeting and platform analysis, ROI assessment, creative overview, and the integration of cross-functional team plans
• Develop & execute paid media strategy – own and manage paid media campaigns across digital channels (Meta, YouTube, TikTok, OOH, CTV, etc.), ensuring they drive brand awareness and engagement
• Identify high-potential audiences, optimize targeting strategies, and expand brand reach
• Monitor KPIs and analyze campaign performance. Provide actionable insights to optimize spend
• Foster a culture of measurement and optimization, establishing benchmarks and working with agencies and internal teams for continual campaign improvement
• Collaborate with cross functional partners (Amazon, DTC, Retail) to ensure holistic and strategic approach with consistency in messaging
• Collaborate with Global Consumer Engagement team to ensure Global 360 strategies are incorporated into regional media plan and that regional needs are met as Global develops program toolkits
• Work with Global and agency tools on optimized creative fit for purpose
• Provide guidance and support to channel leads by leveraging retail media network ad products. Stay current with RMN roadmaps to identify new opportunities for brand alignment and capitalize on emerging ad products and features
• Manage relationships with media agencies and platform partners, ensuring best-in-class execution and innovation in paid media
• Partner with Project Management to ensure timely delivery of media creative assets, leveraging toolkits to streamline the process
• Assist Director in the management of Brand Media budget. Partner with Finance to close each month
• Stay informed on emerging trends across all relevant platforms to ensure the adoption of innovative campaign strategies.

Manager, Brand Media - Americas

Marketing

• In conjunction with the Associate Director of Retail Marketing, the Assistant Manager will support the growth and development of Sol de Janeiro in the LATAM region and Sephora at Kohl’s. He/She will assist in executing omnichannel marketing strategies to build brand awareness and drive traffic in each channel to maximize growth potential, drive long term profitability and build brand equity.
• Assist in the development and execution of marketing plans including all digital marketing, visual merchandising, sampling strategies, promotional activities, and product launches at Sephora Mexico, Sephora Brazil, Blush Bar, and Sephora at Kohl’s.
• Partner closely with Key Account team to deliver retailer business needs such as product requests, sampling, collateral, and assets to support launches and drive core.
• In partnership with retailer merchant team, deliver best-in-class product page assets and copy and pitch loyalty program participation to drive sales volume, new client acquisition, and brand retention.
• Manage LATAM regional translations across omnichannel marketing deliverables for accounts.
• Assist in the presentation development, meeting prep, and follow-up of seasonal Market Meetings for accounts.
• Collaborate with cross functional teams to submit and manage all creative requests/briefs to ensure timely development and optimal effectiveness of all marketing programs.
• Maintain team’s marketing and merchandising calendars for accounts.
• Partner with cross functional teams to brief and traffic retailer specific advertising, promotions, and supporting digital content including paid and social media.
• In partnership with cross functional influencer and social teams, brief and deliver content to use on Sephora channels.

Associate Director, Ecommerce Merchandising

Senior Manager, Key Accounts

Coordinator, Global Product Marketing – Fragrance

Manager, Brand Media - Americas

Assistant Manager, Americas Retail Marketing