Ecommerce

• Lead orchestrated strategy of digital store through merchandising, content, UX, testing, technical infrastructure and operations to drive traffic and sales
• Highlight and follow through on top site priorities and technology, product, & testing roadmaps
• Oversight of promotions, site content updates, merchandising and product setup ensuring functionality meets company expectations
• Maintain site ADA compliance and ensure updated standards are met by technology partners
• Analyze site performance metrics and trends alongside Customer Relationship Director and deliver product performance and consumer behavior insights
• Communicate key updates (site, product, promotional) to Operations and Customer Service teams
• Ad hoc reporting and analysis to support insights
• Initiate and maintain communication of product sales data, product trends, and inventory information to cross-functional partners
• Own and report on product mix performance vs targets and provide action plans to optimize product performance on Ecommerce site
• Collaborate with DTC, Inventory, & Forecasting teams on item-level sales and buying plans
• Partner with Americas and Product Marketing to inform DTC marketing calendar, product exclusives, promotional products, and launch timing
• Identify whitespace opportunities through customer data, sales trends, and competitive analysis to inform product development
• Work with Global Consumer Engagement, Global Product Marketing, and Ecomm Creative teams to oversee briefs to Creative & Copy for site assets
• Reports to Director, DTC

Associate Director, Ecommerce Merchandising

Head of Ecommerce Operations

Social Media Manager – E-Commerce

Business Transformation Manager – Global E-Commerce

Senior Product Manager, E-Commerce

Head of Digital Experience and Technology