Social Factor

Digital Marketing

• Oversee and optimize Social Factor B2B marketing operations.
• Manage and optimize HubSpot for inbound marketing—including form creation, workflows, email nurture campaigns, and contact segmentation.
• Monitor and maintain CRM data quality and lead flow from website forms to sales follow-up.
• Oversee WordPress website updates, landing page creation, and basic UX improvements.
• Implement and track SEO and GEO-targeting best practices to improve visibility and ranking.
• Monitor and adjust Google AdWords and keyword performance to maximize ROI.
• Write and schedule light content such as blog posts, newsletters, and social media updates aligned with brand voice.
• Collaborate with creative and strategy teams to ensure campaigns integrate smoothly across channels.
• Use Google Analytics, HubSpot, and related tools to track traffic, engagement, and conversion metrics.
• Provide monthly performance reports and actionable insights to leadership.

Digital Marketing Manager

Social Media Manager

• Develop strong, growing, digital communities for brands
• Interact with users in real-time, answering questions and engaging in discussions
• Complete a Community Moderation assessment upon initial screening
• Analyze social media metrics
• Maintain brand voice and accurate engagement with users

Digital Marketing Manager

Social Media Community Moderator