Senior Manager, Web Strategist
Remote
User Acquisition Manager
Social Discovery Group
full-time
Posted on:
Location: 🌎 Anywhere in the World
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Set up, launch, and optimise advertising campaigns to promote mobile apps.
- Manage budgets to achieve product and performance goals.
- Run A/B tests and iterate quickly on a large number of hypotheses.
- Evaluate campaign performance and monitor key product metrics.
- Collaborate on ad creative concepts and prepare briefs for the creative team.
- Work closely with partners, creative, and product teams.
- Analyse user acquisition funnels and optimise for key in-app events.
Requirements
- Proven experience in mobile app advertising via Google, Meta, TikTok, and Apple Search Ads.
- Successful track record with web-to-web funnels.
- Strong analytical skills; experience with Appsflyer.
- Experience with cohort analysis.
- CPA network experience is a plus.
