Product Marketing and Communications Specialist
Accelerated Focus
Product Marketing Manager
Snap Inc.
full-time
Posted on:
Location Type: Office
Location: Los Angeles • California, New York, Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $173,000 - $259,000 per year
Job Level
Mid-LevelSenior
About the role
- Develop and lead global go-to-market strategies to activate sales for small & medium customers (SMC) and drive ongoing marketing efforts to grow awareness, understanding, and adoption of Snapchat’s advertising solutions by clients and agencies.
- Create and execute holistic product marketing plans, including narrative development, positioning, and commercialization strategies.
- Set, track, and achieve adoption goals for ads products and initiatives, providing clear explanations for the success or failure of adoption metrics.
- Build frameworks and processes to structure conversations, create & socialize marketing initiatives, and drive alignment across teams and leadership.
- Inspire and educate both internal and external teams on Snapchat’s solutions for advertisers.
- Collaborate with cross-functional teams to align on product direction, positioning, and go-to-market approach.
- Own end-to-end project management for product and marketing launches, independently defining, prioritizing, and executing tasks.
- Resolve complex, ambiguous tasks by turning strategic questions and open-ended projects into actionable milestones.
Requirements
- BS/BA degree or equivalent years of experience
- 5+ years of experience in product marketing/product strategy or other relevant digital marketing/sales work
- Strong project management skills with the ability to independently prioritize and execute go-to-market plans
- Exceptional analytical and problem-solving skills, with a track record of identifying market opportunities and influencing product roadmap
- Excellent communication skills, with the confidence to present to and work alongside C-level executives and external partners
- Expertise in cross-functional collaboration working across Product, Engineering, and Sales teams
- Ability to anticipate and proactively address challenges to keep projects on track
- Proven subject matter expertise in the product area(s) managed, with an in-depth understanding of relevant industry verticals
- Experience in product marketing, product management, or strategy at a technology or advertising technology company (preferred)
- Solid track record in launching products & driving global adoption (preferred)
- At ease with data analytics tools, such as Looker & Excel, and working with Data Science or Data Engineering teams (preferred)
Benefits
- paid parental leave
- comprehensive medical coverage
- emotional and mental health support programs
- compensation packages that let you share in Snap’s long-term success
- eligible for equity in the form of RSUs
- accommodations for disabilities or special needs
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingproduct strategydigital marketingproject managementdata analyticsmarket opportunity identificationproduct roadmap influenceproduct managementcommercialization strategiesadoption metrics
Soft skills
analytical skillsproblem-solving skillscommunication skillscross-functional collaborationproject prioritizationstrategic thinkinginfluencing skillsteam alignmenteducation and inspirationproactive challenge resolution
Certifications
BS/BA degree
