Art Director
Alchemy Worx
Digital Marketing Manager
SMB Team
full-time
Posted on:
Location Type: Remote
Location: Remote • Pennsylvania • 🇺🇸 United States
Visit company websiteSalary
💰 $90,000 - $100,000 per year
Job Level
Mid-LevelSenior
About the role
- Lead strategy and execution for email and SMS programs, including segmentation, personalization, copywriting, design, and A/B testing.
- Manage HubSpot for marketing campaigns: list segmentation, setup, workflows, and reporting; ensure clean data and effective opt-out processes.
- Own website strategy and performance: oversee SEO, local/GEO optimization, UX, content updates, and maintain a content calendar.
- Write, edit, and publish mission-aligned content (blogs, case studies, articles) and optimize for SEO.
- Track and report on email, SMS, website, and SEO performance; use insights to refine campaigns and support business growth.
Requirements
- 5+ years of experience in digital marketing, with proven expertise across email, SMS, website, and SEO.
- Email & SMS marketing mastery — track record of leading strategy and execution for lifecycle campaigns, nurture flows, promotional sends, and sales-driven outreach.
- Skilled in A/B testing, personalization, deliverability, and compliance best practices (CAN-SPAM, TCPA).
- Advanced HubSpot expertise — able to build and optimize campaigns, manage workflows, ensure data integrity, and serve as the in-house HubSpot authority.
- Website management experience — overseeing website strategy, content updates, UX improvements, and managing a content calendar; comfortable partnering with designers and developers.
- Deep SEO knowledge — technical SEO, keyword research, on-page optimization, content strategy, and familiarity with AI-driven search optimization.
- Content creation and editing skills — write clear, engaging, brand-aligned blogs, articles, case studies.
- Strong analytics background — experience with HubSpot analytics, Google Analytics, and SEO reporting platforms; comfortable interpreting data and reporting to leadership.
- Strategic thinker and detailed, hands-on executor; team player and up-to-date on digital marketing trends.
Benefits
- We pay for 75% of your Medical, Dental, Vision insurance for YOU and YOUR FAMILY.
- FLEXIBLE VACATION TIME - We encourage you to take time to recharge.
- EDUCATION – Team member education and learning budget on courses, events and books.
- FUN – Company activities, outings, and retreats.
- 401(k) with a 3% Match.
- WORK STYLE – WFH or come to the office. The choice is yours!
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingemail marketingSMS marketingA/B testingSEOcontent creationanalyticspersonalizationcompliance best practiceswebsite management
Soft skills
strategic thinkingteam playerdetail-orientedhands-on executioncommunication
