Smallpdf

Sales

• Build and maintain relationships with resellers and integrators.
• Collaborate with other departments to analyze market signals and influence company decisions on pricing, positioning, and go-to-market (GTM) strategies.
• Use customer and market data to optimize GTM strategy, including resource allocation and geographic focus.
• Lead and continuously improve the end-to-end sales process, including automation, material creation, and team development.
• Coordinate the entire customer experience within Sales in close collaboration with Growth, Product, and Tech teams.
• Lead the Customer Success team, identifying upsell opportunities and additional use cases beyond contract renewals.
• Plan and allocate resources for upselling and renewal priorities based on data analysis.
• Measure and optimize sales processes daily based on customer and team feedback.
• Manage the entire sales pipeline, testing and implementing new sales tactics to drive growth.
• Work closely with key stakeholders within customer organizations to deliver tailored enterprise solutions.
• Maintain deep product knowledge to act as a trusted advisor for customers.
• Represent the company at industry events to build a network of partners and potential customers.
• Coach and mentor the team with hands-on support and weekly guidance.

Head of Sales, German

SEO Marketing

• Lead Smallpdf’s global SEO program (technical, on-page, content, off-page) to grow organic visibility, relevant traffic, and new ARR from search, while improving discoverability in LLMs and AI-driven search.
• Manage and mentor a team of 3-6 full-time and freelance SEO specialists. Set goals, development plans, and operating cadence (ideation, planning, execution, measurement and reviews). Foster a culture of rapid, high-quality execution and continuous learning.
• Partner with the Head of Marketing to drive brand visibility in AI Search / LLMs.
• Own Smallpdf’s SEO roadmap, linking priorities to: A) business outcomes (e.g. new ARR), B) SEO metrics (e.g. rankings, traffic, backlinks), and C) LLMO metrics (e.g. brand visibility, citations, mentions).
• Collaborate strongly with Product and Engineering to execute our SEO roadmap.
• Align stakeholders across the Leadership team, Marketing, and Product and Engineering to ensure SEO and LLMO priorities are properly understood and resourced. Report back on results with clear data, action plan, and asks.
• Design, implement and iterate experiments to improve SEO performance at a rigorous pace. Build a standard operating procedure for SEO experiments including hypothesis, prioritization, measurement, rollout and reporting.
• Help shape Smallpdf’s content strategy to align with SEO and LLMO opportunities. Provide input on optimizing content operations (target keywords, content templates, refresh cycles, competitive research) to expand our organic footprint while maintaining quality.
• Define and track SEO KPIs, running recurring audits and monitoring to ensure we remain on-track and mitigate risk.

Head of SEO

Sales Development Rep

• Execute high-volume daily outbound activity: cold calls, emails, and LinkedIn messages.
• Research and identify target accounts and contacts based on defined ICPs.
• Personalize outreach to grab attention and generate interest.
• Relentlessly follow up with prospects across multiple channels until you get a clear answer.
• Qualify inbound leads and route them appropriately.
• Book discovery calls and demos for senior sales team members.
• Chase and confirm scheduled meetings to minimize no-shows.
• Re-engage cold or stalled leads with fresh angles.
• Provide prospect insights and feedback to help refine targeting and messaging.
• Develop product knowledge to hold credible initial conversations.
• Learn and apply best practices in outbound sales techniques.
• Contribute ideas to improve outreach sequences and scripts based on what you're hearing in the market.

Head of Sales, German

Head of SEO

Sales Development Representative, German