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Smallpdf

Principal Data Analyst – Growth, Product

Smallpdf

Principal Growth & Product Analyst conducting deep analyses to inform marketing and product strategies for Smallpdf's global document solutions.

Posted 5/12/2026full-timeRemote • 🇨🇭 SwitzerlandLeadWebsite

Tech Stack

Tools & technologies
SQL

About the role

Key responsibilities & impact
  • Own deep, high-impact investigations and analyses across Product and Marketing
  • Analyze the full acquisition → activation → conversion → retention funnel
  • Investigate incrementality, attribution and cannibalization, monetization behavior, funnel leakage, growth efficiency
  • Partner closely with Marketing leaders and Product Managers, providing insights for critical business decisions
  • Proactively identify anomalies, behavioral patterns, and hidden growth opportunities
  • Translate complex analyses into clear takeaways and recommendations
  • Support experimentation by helping define success metrics, evaluating impact, and interpreting results
  • Collaborate with Data Engineering and Data Science teams when deeper technical implementation is required

Requirements

What you’ll need
  • 4+ years of experience, including in growth or marketing analytics
  • Hands-on experience with SQL
  • Incrementality analysis
  • Conversion funnel analysis
  • A/B experimentation
  • Attribution tracking
  • Comfortable with ambiguity and incomplete data
  • Ability to structure investigations and drive them from question → analysis → recommendation
  • Clear communicator, respectful challenger of assumptions

Benefits

Comp & perks
  • 30 vacation days - yep, you read that right - that you can take whenever you need them.
  • Need a long break? We offer sabbatical leave to employees who’ve been with us for over 2 years.
  • 16 weeks parental leave - 100% of your salary - for all new parents
  • Phantom stock Option plan (Conditions apply.)
  • A personal development budget of up to 2000CHF every year, plus days off for courses or training.
  • Internal knowledge sharing and external coaching options during your working hours to boost both your hard and soft skills.
  • Hack days to challenge you and your team, plus build amazing things.

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SQLincrementality analysisconversion funnel analysisA/B experimentationattribution tracking
Soft Skills
clear communicatorrespectful challenger of assumptionsability to structure investigationscomfortable with ambiguityanalytical thinking