Sleep Country

Affiliate Marketing Manager

Sleep Country

full-time

Posted on:

Location Type: Hybrid

Location: Toronto • Canada

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Salary

💰 CA$90,000 - CA$110,000 per year

About the role

  • Execute and refine the affiliate strategy across Canada and the United States, managing commission structures, budgets, and performance targets to drive sustainable, incremental growth
  • Identify, recruit, and negotiate with top-tier publishers, review sites, and strategic partners; secure premium placements that expand reach and strengthen competitive positioning
  • Optimize the active partner mix in a crowded, competitive category using performance insights and testing to improve revenue efficiency, conversion rates, and partner quality over time
  • Manage weekly reporting and forecasting; utilize data to identify trends, optimize spend, and analyze the incrementality of affiliate traffic against other channels
  • Oversee platform operations and tracking accuracy, managing commission validation and upholding brand standards to prevent fraud and ensure all partner content is compliant
  • Partner with SEO, Content, PR, and Paid Media teams to align affiliate activity with broader marketing goals, maximizing search visibility and ensuring a cohesive customer journey

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related field is an asset
  • 3+ years of dedicated experience in affiliate marketing across Canada and the United States, ideally within a high-growth DTC or e-commerce environment
  • Be knowledgeable on the major players (publishers, networks, sub-networks) and how the ecosystem works
  • Strong analytical skills and be comfortable analyzing large datasets to translate clicks, conversions, and attribution windows into clear insights and actionable recommendations for the wider team
  • Be comfortable reaching out to third parties to pitch a deal
  • Strong experience in negotiation and be able to negotiate hard for premium placements and CPA rates that protect our margins while motivating partners
  • Hands-on experience managing affiliate platforms (e.g., Impact)
  • Understanding of pixels, tracking parameters, and ability troubleshoot attribution issues without needing a developer for every small fix
  • Work collaboratively and partner with SEO, PR, and Content teams to maximize reach, bringing a forward-looking understanding of how affiliate content influences AI-driven search and GEO
  • Ability to thrive in a crowded category while being proactive about monitoring competitors and constantly looking for the "next market share big win"
Benefits
  • A people-first, purpose-driven culture
  • Generous vacation and wellness days
  • Competitive salary and benefits
  • Hybrid work model with a beautiful Toronto HQ
  • Employee discounts and perks—including the best sleep of your life
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
affiliate marketingdata analysisnegotiationperformance optimizationbudget managementcommission structure managementconversion rate optimizationattribution analysistracking accuracycontent compliance
Soft Skills
analytical skillscommunicationcollaborationproactivitystrategic thinkingrelationship buildingproblem-solvingadaptabilityleadershipcreativity
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Communications