SINE Digital

Account Director

SINE Digital

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • 🇺🇸 United States

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Salary

💰 $101,000 - $122,000 per year

Job Level

Lead

About the role

  • Own the full digital strategy for assigned accounts
  • Act as lead client point of contact, understand their goals (ticket sales, awareness, audience development etc.), translate production needs into media strategy and deliverables.
  • Oversee media plans across channels (search, social, programmatic, etc.), ensuring budgets are allocated efficiently.
  • Monitor campaign performance and identify opportunities for improvement; proactively make recommendations (creative, targeting, channel mix).
  • Manage a direct report (Account Manager), by setting clear expectations, giving helpful feedback, and encouraging a positive, collaborative work environment
  • Effectively oversee and mentor team members, ensuring workloads are sufficiently monitored & prioritised to ensure deadlines are met
  • Provide cross-channel/dotted-line leadership over teams including Media Director, Search Manager, Paid Social Manager, Programmatic Manager, Data & Insights Analyst. Ensure collaboration, alignment and quality delivery.
  • Own the media budget per account, track spend vs plan, ensure reconciliation of costs, manage any discrepancies. Ensure billing is accurate and delivered on time.
  • Utilize data and insights to measure success, generate reports, and iterate on strategy
  • Work with internal Data & Insights function to develop hypotheses, test, and scale high-impact tactics.
  • Because this role is specific to Broadway, Off-Broadway and national tours, you'll need to deeply understand the ticketing environment, audience behavior for live theatre, the seasonal rhythms of the industry, etc. Use that insight to guide strategy.

Requirements

  • Experience: 7-10+ years in digital marketing / agency environment; must have proven track record in leading accounts
  • Preferred industry: Prior experience in live entertainment / performing arts / theatre marketing is highly preferred
  • Channel familiarity: Deep experience with Meta (Facebook/Instagram), TikTok, Google Ads, DV360, paid social, programmatic. Familiarity with ticketing platforms (TicketMaster etc.), live event promotion, and analytics (Google Analytics etc.)
  • Leadership & Team Management: Demonstrated ability to manage multiple teams / functions, balancing direct report oversight and cross-functional influence
  • Communication & Client Management: Strong at building relationships, presenting strategy, negotiating scope/budgets, managing client expectations
  • Organizational Skills: Ability to manage up to 5 accounts simultaneously, each with its own campaigns, budget, calendar/touring schedule.
Benefits
  • A competitive salary between $101,000 - $122,000, commensurate with experience
  • 24 days PTO per calendar year, which will increase with length of service at one additional day per year, capped at 3 days, (plus extra time off over the Christmas period)
  • 3pm finish on a Friday
  • Access to 401(K) Retirement Plan
  • Access to Company subsidised healthcare and dental care
  • Remote working with equipment allowance
  • An abundance of free tickets to live events
  • Structured personal development, a customised training programme and opportunities to attend industry conferences.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital marketingmedia strategycampaign performance monitoringbudget managementdata analysisreport generationaudience developmentcreative recommendationschannel mix optimizationticketing environment knowledge
Soft skills
leadershipteam managementcommunicationclient managementrelationship buildingorganizational skillscollaborationfeedback provisionstrategic presentationnegotiation
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