SINE Digital

Director

• Own and shape integrated marketing strategy across a portfolio of Broadway, Off-Broadway, and touring productions
• Act as senior strategic advisor to producers, general managers, and theatre partners
• Ensure media, SEO, AI Discovery, CRM, Data & Insights, and creative strategies align with client business goals and revenue objectives
• Empower Account Directors/Managers to lead day-to-day client management while maintaining executive oversight and accountability.
• Own revenue targets and margin performance across your client portfolio
• Forecast revenue, manage scope, and ensure profitable account growth
• Oversee resource allocation in partnership with department leads to align staffing with portfolio needs
• Identify upsell and cross-sell opportunities that strengthen long-term partnerships.
• Leverage existing Broadway and theatre relationships to generate new opportunities
• Identify prospective partnerships and collaborate with the new business team to pitch and close new clients
• Represent SINE Digital at industry events, opening nights, and theatre partner engagements
• Expand SINE’s penetration within the theatre market through strategic relationship building.
• Manage and mentor direct reports within Client Services
• Elevate the strategic capabilities of the team while fostering accountability and ownership
• Continuously evaluate and improve workflow, communication, and process efficiency
• Influence hiring decisions and support the development of a high-performing client services team.
• Collaborate closely with Media, CRM, Data & Insights, and SEO teams to ensure integrated execution
• Advocate for client needs while balancing internal priorities and performance standards
• Serve as a leadership voice in shaping department-wide best practices and strategic direction.

Client Director, US Theatre

Analyst

• Own SINE’s live reporting stack, delivering and managing client reporting solutions for major arts institutions
• Design, build, and iterate Looker Studio dashboards for media planning, research, and business intelligence - combining GA4, media, and sales data into a single source of truth
• Own GA4 across the agency, including property configuration, event schema design and ongoing maintenance
• Plan, implement and QA web and conversion tracking in GTM for marketing and ticketing journeys.
• Support internal teams as the first point of contact for tracking queries and troubleshooting
• Partner with Client Strategy and Media teams to translate business questions into measurable tracking and reporting
• Contribute to SINE’s proprietary dashboarding system, developing and iterating the product over time.

Digital Analyst

Account Manager

• Develop comprehensive paid social strategies and media plans aligned to client objectives and KPIs
• Clearly articulate the rationale behind channel selection, budget allocation, audience strategy, and creative formats, presenting recommendations internally and externally
• Demonstrate a deep understanding of media and technology developments that influence client performance, identifying innovation opportunities and securing stakeholder buy in
• Contribute to scope development and support onboarding of new accounts, managing timelines, deliverables, and asset requirements.
• Oversee end-to-end setup and management of paid social campaigns across relevant platforms, including Meta, TikTok, Snapchat, Pinterest, LinkedIn, X, and Reddit
• Leverage advanced platform features such as bid rules and third party optimization, creative, and measurement tools to drive performance
• Apply a structured test and learn approach to continuously improve results
• Maintain strict brand guidelines in creative set-up and execution
• Conduct regular channel audits to identify performance improvements, cross checking data against live client dashboards
• Analyze in platform and third party analytics data to extract actionable insights
• Lead the production of weekly and monthly performance reports, ensuring commentary is clear, consistent, and insight led
• Identify trends and recommend optimizations to capitalize on or mitigate performance shifts
• Support Client Account Directors with insights for Quarterly Business Reviews, post campaign analysis, and forward looking strategy.
• Act as the primary paid social contact for assigned US arts & culture clients, confidently presenting strategy, performance, and recommendations
• Attend and contribute to client calls as required, translating complex performance data into clear business impact
• Educate internal and external stakeholders on paid social formats, capabilities, and evolving platform features
• Communicate updates and recommendations in a clear and concise manner across time zones.
• Ensure consistent quality assurance standards are applied across all accounts, maintaining best practice campaign setup and execution
• Oversee budget recommendations, pacing, and billing accuracy for paid social activity
• Evolve internal best practices in line with industry standards and innovation.
• Maintain and develop an understanding of the industries SINE works with, including key players and external agencies
• Produce regular industry insights and client case studies to further educate the team and clients on industry learnings, insights and benchmarks
• Establish and develop relationships with relevant US media vendors
• Keep abreast of changes in the NYC and broader US media landscape
• Participate in internal training sessions and knowledge-sharing initiatives to foster team expertise.

Paid Social Account Manager

Account Executive

• Own senior relationships with key UK theatre and venue clients, acting as a trusted strategic partner
• Lead high-quality client communication across weekly delivery, strategic planning sessions, QBRs, and senior stakeholder touch-points
• Translate client objectives into tailored, multi-channel strategies and solutions
• Track client satisfaction, proactively identifying risks and ensuring consistent service delivery
• Oversee contractual and commercial agreements, ensuring alignment with business objectives
• Represent SINE at client meetings and key industry events, strengthening partnerships beyond day-to-day delivery.
• Manage revenue forecasting and commercial performance across the UK Theatre client portfolio
• Identify immediate opportunities for account expansion and cross-service collaboration alongside specialist teams
• Partner with Business Development team and senior leadership to support relevant pitch activity and sector growth
• Monitor fee income and profitability, contributing to wider financial and resource planning discussions
• Share market and sector insights that strengthen SINE’s positioning within UK theatre and live entertainment
• Lead strategic briefing across internal channel teams, ensuring clear objectives, timelines, and integrated delivery
• Coordinate with Paid Media teams and external partners to execute effective, efficient campaigns
• Collaborate across SEO, CRM, Technology, and Data teams to develop innovative solutions beyond paid media
• Oversee media planning, budget management, reporting accuracy, invoicing, and billing processes
• Champion best practice in testing, optimisation, and applied learnings across accounts
• Translate analytics and insights into actionable recommendations for clients.
• Lead by example as the senior representative of the UK Theatre client team, inspiring accountability and excellence
• Line manage, mentor, and develop Account Managers, supporting progression in client leadership and strategic thinking
• Foster a positive, inclusive team environment that values innovation, collaboration, and growth
• Champion cross-functional working across Client Services, Media, Creative, Data, and Operations
• Contribute to internal knowledge-sharing, training, and sector thought leadership.
• Maintain and develop an advanced understanding of the industries you and SINE work with, including key players and external agencies
• Produce regular industry insights and client case studies to further educate the team and clients on industry learnings, insights and benchmarks
• Embody a passion for the sectors in which SINE operates, with a professional curiosity and knowledge of new and emerging businesses and producing talent
• Represent SINE at various industry conferences and events, building the company’s presence and network
• Participate in internal training sessions and knowledge-sharing initiatives to foster team expertise.

Account Director – UK Theatre

Performance Marketing

• Lead end to end campaign setup, optimisation, and reporting across search and social platforms
• Take ownership of Paid Social & Paid Search strategy across your client portfolio, ensuring activity aligns with client KPIs, budgets, and wider objectives
• Plan, execute and report on activity across Paid Social & Paid Search activity
• Conduct audience, keyword, creative, and competitor analysis to inform channel planning and optimisation
• Develop integrated cross-channel media plans in collaboration with Paid Media specialists and senior team members
• Translate platform and third-party analytics into clear insights and actionable recommendations
• Champion efficient and scalable ways of working, driving streamlined practices and processes
• Promote the practical use of automation, AI, and testing frameworks to improve performance and efficiency
• Stay up to date with platform updates, new features, and betas, sharing relevant learnings with the Paid Media team
• Support onboarding and account setup, ensuring best practice delivery from the outset.
• Act as a senior point of contact for clients on Paid Social and Paid Search performance
• Lead campaign reporting, insight sharing, and tactical recommendations
• Confidently contribute to strategic discussions alongside the Paid Media Director, and Client Account team
• Escalate risks, opportunities, and strategic considerations appropriately.
• Line manage Paid Media Executives, ensuring workloads are balanced and delivery standards are met
• Run regular 1:1s, provide feedback, and support individual development plans
• Work closely with other Senior Managers to align on team standards, ways of working, and priorities
• Support learning and development within the team through coaching, training, and knowledge sharing
• Promote collaboration, innovation, and a positive team culture
• Act as a role model for best practice in delivery, communication, and client management.
• Drive a culture of operational excellence, ensuring the team works smarter, not harder, as account complexity and scale increase
• Oversee all budget activity across Paid Search and Paid Social on your accounts, including budget recommendations, pacing and billing
• Conduct regular audits to improve performance
• Leverage automation tools, scripts, and data feeds to support operational efficiency
• Contribute to internal best practice documentation, new business pitches, and internal training initiatives
• Maintain high standards of delivery through quality assurance and adherence to best practice across all campaigns.

Client Director, US Theatre

Digital Analyst

Paid Social Account Manager

Account Director – UK Theatre

Senior Paid Media Manager – Paid Search, Social