SINE Digital

Account Executive

• Own the full digital strategy for assigned accounts
• Act as lead client point of contact, understand their goals (ticket sales, awareness, audience development etc.), translate production needs into media strategy and deliverables.
• Oversee media plans across channels (search, social, programmatic, etc.), ensuring budgets are allocated efficiently.
• Monitor campaign performance and identify opportunities for improvement; proactively make recommendations (creative, targeting, channel mix).
• Manage a direct report (Account Manager), by setting clear expectations, giving helpful feedback, and encouraging a positive, collaborative work environment
• Effectively oversee and mentor team members, ensuring workloads are sufficiently monitored & prioritised to ensure deadlines are met
• Provide cross-channel/dotted-line leadership over teams including Media Director, Search Manager, Paid Social Manager, Programmatic Manager, Data & Insights Analyst. Ensure collaboration, alignment and quality delivery.
• Own the media budget per account, track spend vs plan, ensure reconciliation of costs, manage any discrepancies. Ensure billing is accurate and delivered on time.
• Utilize data and insights to measure success, generate reports, and iterate on strategy
• Work with internal Data & Insights function to develop hypotheses, test, and scale high-impact tactics.
• Because this role is specific to Broadway, Off-Broadway and national tours, you'll need to deeply understand the ticketing environment, audience behavior for live theatre, the seasonal rhythms of the industry, etc. Use that insight to guide strategy.

Account Director

• Location: Remote (US), preference for NYC
• Travel: Required - venue site visits and client meetings across the country
• Client Strategy & Relationship Management: Own the full digital strategy for assigned accounts, act as lead client point of contact, understand their goals (ticket sales, awareness, audience development etc.), translate venue needs into media strategy and deliverables.
• Media & Campaign Oversight: Oversee media plans across channels (search, social, programmatic, etc.), ensuring budgets are allocated efficiently. Monitor campaign performance and identify opportunities for improvement; proactively make recommendations (creative, targeting, channel mix).
• Team Leadership & Collaboration: Manage a direct report (Account Manager), by setting clear expectations, giving helpful feedback, and encouraging a positive, collaborative work environment. Effectively oversee and mentor team members, ensuring workloads are sufficiently monitored & prioritised to ensure deadlines are met. Provide cross-channel/dotted-line leadership over teams including Media Director, Search Manager, Paid Social Manager, Programmatic Manager, Data & Insights Analyst. Ensure collaboration, alignment and quality delivery.
• Budget Ownership & Reconciliation: Own the media budget per account, track spend vs plan, ensure reconciliation of costs, manage any discrepancies. Ensure billing is accurate and delivered on time.
• Performance Analysis & Optimization: Utilize data and insights to measure success, generate reports, and iterate on strategy. Work with internal Data & Insights function to develop hypotheses, test, and scale high-impact tactics.
• Production & Market Insight: Because this role is specific to performing arts/Broadway tours, you’ll need to deeply understand the ticketing environment, audience behavior for live theatre, the seasonal rhythms of touring Broadway, partnerships with local venues, etc. Use that insight to guide strategy.

Account Director – Venues

Director

• Develop and present integrated media strategies to clients, aligning with their goals and objectives
• Collaborate with Account Directors to determine optimal channel mixes, audience targeting, and budget allocations
• Serve as the primary point of contact for clients regarding media strategy and performance.
• Oversee the planning, execution, and optimization of media campaigns across all paid channels: Search, Paid Social, Programmatic, and CRM
• Manage media budgets, ensuring efficient allocation and pacing to meet client goals
• Lead media buying negotiations and maintain relationships with key media partners.
• Lead and mentor a team of media professionals, fostering a collaborative and high-performance culture
• Provide guidance and support to team members, ensuring continuous professional development
• Coordinate with cross-functional teams to ensure seamless campaign execution.
• Monitor and analyze campaign performance, providing actionable insights and recommendations for optimization
• Prepare and present regular performance reports to clients, highlighting key metrics and outcomes
• Implement best practices and innovative strategies to enhance campaign effectiveness.
• Manage relationships with external vendors, ensuring service quality and adherence to contractual terms
• Oversee the P&L for media services, ensuring profitability and cost efficiency.

Media Director

Account Manager

• Serve as a regular point of contact for clients for day-to-day questions, status updates, scheduling, and issue resolution
• Liaise between clients and internal media, creative, analytics, and tech teams to ensure alignment, dependencies, and timely execution
• Participate in client calls, meetings, and check-ins alongside the Account Director.
• Draft weekly campaign performance reports (in partnership with media teams) — summarizing results, identifying trends, and making recommendations
• Pull and validate data from multiple ad platforms and dashboards (Google Ads, Meta, DV360, TikTok, etc.)
• QA campaign data: check for anomalies, pacing deviations, tracking issues, discrepancies in spend, creative flags, etc.
• Manage pacing trackers, budget sheets, and spend forecasts for assigned accounts
• Flag and escalate discrepancies, work with media teams and the Account Director to reconcile budgets
• Help maintain spend vs plan visibility for clients and internal stakeholders.
• Assist in drafting briefs, audience plans, channel recommendations, and optimization ideas
• Provide support on administrative tasks: scheduling, client documentation, meeting notes, asset tracking
• Support cross-channel coordination, ensuring dependencies, timelines, and handoffs are met.
• Ensure adherence to internal processes, checklists, QA protocols
• Maintain and improve documentation, workflows, and templates for account delivery
• Help with onboarding new clients or expanding campaign capabilities (new channels, tech integrations).

Account Director

Account Director – Venues

Media Director

Account Manager – Venues