SINE Digital

Customer Success Manager

• Own the full lifecycle of email and SMS campaigns: strategy, build, QA, deployment, optimization, and reporting
• Create and manage campaigns within Mailchimp, HubSpot, Salesforce, and Tessitura
• Build and maintain basic automated flows (welcome, event reminders, re-engagement) with the ability to handle more advanced, branching workflows
• Collaborate with Account Directors to translate client goals into targeted, data-driven lifecycle strategies.
• Build emails using HTML, drag-and-drop templates, and custom modules as required
• Collaborate closely with designers to ensure creative assets are optimized for CRM platforms and campaign objectives
• Conduct thorough QA (links, rendering, deliverability) to ensure flawless campaign execution.
• Develop precise audience segments based on ticketing behavior, demographics, engagement levels, and custom CRM fields
• Use CRM data to personalize and tailor messaging for maximum relevance and conversion
• Maintain clean, accurate, and organized audience lists and segmentation logic.
• Track and analyze performance metrics across email and SMS channels
• Build clear, actionable insights for client teams, focusing on optimization opportunities, testing results, and customer journey improvements
• Use SINE’s custom reporting app along with optional Looker Studio dashboards to communicate performance trends
• Present performance recaps to internal teams and clients as needed.
• Maintain and develop an advanced understanding of the industries you and SINE work with, including key players and external agencies
• Produce regular industry insights and client case studies to further educate the team and clients on industry learnings, insights and benchmarks
• Establish and develop relationships with US media owners
• Keep abreast of changes in the NYC and broader US media landscape
• Embody a passion for the sectors in which SINE operates, with a professional curiosity and knowledge of new and emerging businesses and producing talent.
• Represent SINE at various industry conferences and events, building the company’s presence and network
• Participate in internal training sessions and knowledge-sharing initiatives to foster team expertise.

Email & CRM Coordinator

Account Manager

• Serve as the primary point of contact for assigned clients, maintaining regular communication to understand their goals, challenges, and expectations
• Work alongside the Media/channel teams to identify opportunities in and outside of the scope of work
• Proactively support the Account Director and wider team with strategic touch points with clients such as QBRs and PCAs
• Provide proactive recommendations and solutions to optimize campaign performance and achieve client success.
• Work closely with the Account Director and other team members to develop comprehensive digital marketing strategies tailored to each client's needs
• Translate client requirements into actionable plans, ensuring alignment with industry best practices and emerging trends
• Monitor and analyse campaign performance metrics to identify areas for improvement and optimization
• Stay up-to-date on industry trends, promising practices and emerging technologies to continually improve digital marketing efforts
• Collaborate with the wider team to ensure optimal campaign efficiency across accounts, whilst analysing and assessing comparable performance of past SINE Digital campaigns
• Attending and leading relevant training sessions.
• Coordinate project timelines, resources, and deliverables to ensure timely and successful execution of digital marketing initiatives
• Collaborate with internal teams including SEO, website development, media, data & insights, and tech to ensure seamless project delivery
• Conduct regular project meetings with clients to provide updates, gather feedback, and address any concerns or issues
• Administer all budget activity, including budget recommendations, invoicing and billing status.
• Utilize data analytics tools to track campaign performance across various digital channels
• Generate insightful reports and presentations to summarise key findings, trends, and recommendations for clients
• Present and analyse performance metrics, dashboards and KPIs to track the effectiveness of digital marketing initiatives and provide actionable insights to clients.
• Support the Account Director and other team members with new business opportunities
• Support with creating proposal decks to pitch campaigns to potential clients
• Identify opportunities to introduce additional SINE services where relevant to clients.

• Act as the day-to-day contact for a portfolio of UK theatre clients, as well as supporting Account Directors on larger client contracts
• Build relationships with both client and key stakeholders to effectively manage and resolve day to day issues
• Support and or lead client meetings, reporting, QBRs and campaign presentations by helping prepare documentation, presentations, insights, and performance overviews.
• Identify and qualify new opportunities, responding quickly and effectively when they arise
• Support account growth and relationship development
• Translate client briefs and campaign requests into actionable tasks for internal teams - ensuring campaign outputs are aligned with client goals
• Coordinate campaign assets, timelines, and deliverables across internal departments and external clients
• Collaborate with Paid Media, SEO, Data & Insights and Tech teams to ensure campaigns are executed effectively and on budget
• Attend internal check-ins and act as a liaison between media teams and client needs
• Help ensure proper documentation of processes and shared learnings to enhance team effectiveness
• Champion the implementation of SINE’s cutting-edge marketing science, ensuring innovative tools, AI-driven insights, and data-led strategies are integrated into every stage of campaign planning and execution
• Collaborate with the Data & Insights, Tech, and Paid Media teams to translate new marketing science methodologies into practical, high-performing client outcomes.
• Support Account Directors in delivering account profitability, budget tracking forecasting, and revenue growth
• Ensure accurate budget management, invoicing, and financial reporting across accounts
• Manage SOWs and MSAs for your clients, ensuring they are signed and up to date for your clients
• In collaboration with the business development team, identify upsell and cross-seel opportunities
• Ensure all media plans are accurately updated by the media team
• Provide support on administrative tasks: scheduling, client documentation, meeting notes, asset tracking.
• Stay up to date with platform and industry trends through training sessions, webinars, and internal knowledge sharing
• Attend relevant industry events and support SINE’s presence when appropriate
• Participate in internal knowledge sharing and training initiatives
• Actively learn and apply SINE’s proprietary marketing science frameworks and tools, bringing innovation, experimentation, and data-led thinking to client work
• Support the rollout of new AI-powered and automation-based products to clients, ensuring smooth adoption and measurable impact.

Technical Project Manager

• Manage end-to-end delivery of campaigns for theatre productions and live events, from scoping and briefing through execution and post-launch reflection
• Create and maintain project timelines, budgets, and task trackers across multiple workstreams
• Identify risks, dependencies, and resource needs, escalating proactively to ensure successful delivery
• Coordinate inputs from cross-functional teams (Paid Media, SEO, Data & Tech) to ensure deliverables align with client goals and internal standards
• Manage QA, testing, and feedback cycles to ensure accuracy and quality before client delivery
• Lead internal project stand-ups and ensure progress is clearly communicated to stakeholders
• Champion the implementation of SINE’s cutting-edge marketing science, ensuring innovative tools, AI-driven insights, and data-led strategies are integrated into every stage of campaign planning and execution
• Collaborate with the Data & Insights, Tech, and Paid Media teams to translate new marketing science methodologies into practical, high-performing client outcomes.

Digital Project Manager

• Lead end-to-end campaign setup, optimisation, and reporting across key social platforms.
• Ensure all campaigns adhere to best practice through regular QA and performance reviews.
• Develop and present strategic paid social media plans aligned with client KPIs and budgets. Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back, both to internal and external stakeholders
• Work with executives to produce detailed & accurate weekly/monthly campaign performance reports that deliver actionable and valuable insights to clients.
• Translate data into actionable insights using in-platform and third-party analytics tools.
• Identify opportunities for testing and innovation, championing a “test-and-learn” approach.
• Stay ahead of emerging trends, formats, and platform features to enhance performance, and support with the education of internal and external stakeholders (inc. clients) on the Paid Social landscape.
• Oversee onboarding and account setup processes, ensuring timelines, deliverables, and assets are managed effectively.
• Build and maintain strong client relationships, acting as a trusted point of contact for strategic discussions.
• Present campaign results, insights, and growth recommendations clearly and confidently.
• Partner with Account and Client Directors on quarterly reviews, post-campaign analyses, and long-term planning.
• Manage and mentor junior team members, ensuring workloads are balanced and development goals are met.
• Conduct regular 1:1s and annual reviews, providing feedback and clear objectives to support professional growth.
• Support recruitment, onboarding, and training processes, contributing to a positive and inclusive team culture.
• Oversee all budget activity related to Paid Social on your accounts, including budget recommendations, pacing and billing
• Conduct regular audits to improve performance and contribute to new business efforts.
• Contribute to internal best practice documentation, new business pitches, and internal training initiatives.
• Support the development of internal resources and process improvements to continually enhance SINE’s Paid Social offering.
• Promote and refine best practices across accounts to maintain SINE’s high standards.

Paid Social Account Manager

• Lead end-to-end campaign setup, optimisation, and reporting across key social platforms.
• Develop and present advanced paid social media plans aligned with client KPIs and budgets. Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back, both to internal and external stakeholders.
• Oversee performance reporting that delivers actionable and valuable insights to clients.
• Conduct detailed performance analysis, translating insights into actionable recommendations using in-platform and third-party tools (e.g. GA4).
• Oversee consistent QA processes and performance reviews to ensure campaigns adhere to best practice.
• Champion a test-and-learn culture, proactively identifying opportunities for innovation and platform advancement.
• Identify opportunities for testing and innovation, championing a “test-and-learn” approach.
• Stay ahead of emerging trends, formats, and platform updates to enhance performance, and lead on education of clients and internal stakeholders on the Paid Social landscape.
• Oversee onboarding and account setup processes, ensuring timelines, deliverables, and assets are managed effectively.
• Build and maintain strong relationships with platform partners to secure early access to betas and drive account innovation.
• Collaborate with the Search and Programmatic teams to ensure a cohesive, full-funnel marketing approach.
• Collaborate with our Data & Insights team to ensure social strategies are informed by digital consumer trends and behaviours, and to conduct advanced data analysis.
• Act as a trusted senior contact for clients, owning key relationships and overseeing communication across multiple stakeholders.
• Present campaign performance, insights, and strategic recommendations clearly and persuasively in client meetings and QBRs.
• Work closely with Account and Client Directors on long-term strategic planning, growth initiatives, and post-campaign evaluations.
• Confidently handle challenging conversations, ensuring expectations are managed and outcomes are solution-focused.
• Manage and mentor junior team members, supporting their professional development through clear goal-setting, training, and feedback.
• Conduct regular 1:1s and performance reviews, fostering an open, collaborative environment that promotes learning and accountability.
• Support recruitment, onboarding, and workload planning to maintain balanced team capacity and efficiency.
• Lead by example in promoting SINE’s culture of creativity, innovation, and inclusivity.
• Champion diversity and wellbeing within the team, ensuring a positive and supportive workplace for all.
• Oversee financial management of Paid Social accounts, including budget control, pacing, and reconciliation.
• Lead forecasting and performance planning to ensure delivery against client and agency targets.
• Support new business initiatives by contributing to audits, proposals, and pitch presentations as required.
• Drive process improvements and knowledge sharing across departments to enhance SINE’s Paid Social offering.
• Implement and refine internal frameworks for testing, measurement, and optimisation.
• Collaborate with the Paid Social Director on resource planning, workflow efficiency, and departmental growth.
• Lead on the development and delivery of internal training and paid social collateral to elevate team-wide capability.
• Promote and refine best practices across accounts to maintain SINE’s high standards.

Senior Paid Social Account Manager

Business Analyst

• ABOUT US
• SINE Digital is the leading digital media and digital performance agency for the arts, entertainment, and culture sectors. With offices in London and New York, we deliver data-driven marketing, digital strategy, and technology solutions for the world’s most prestigious theatres, live venues, and cultural institutions.
• ABOUT THE ROLE
• We are looking for an ambitious and driven Insights Analyst to join our Data & Insights team. The successful candidate will play a pivotal role in delivering data-led insights to both our UK and US clients, helping them make informed decisions that enhance their marketing and audience strategies.
• As an Insights Analyst, you will be responsible for extracting, analysing, and presenting valuable insights to both our internal teams and external clients. Your work will directly influence marketing strategy, creative direction, and campaign optimisation.
• A key aspect of this role will be delivering client-facing insights, and ensuring our clients understand the impact of their digital marketing and audience engagement strategies. You will take ownership of the development of creative insights reporting, helping refine messaging through data-driven analysis.
• This is a dynamic and collaborative role with opportunities to work on high-profile marketing intelligence projects, shaping the way data is used to drive decision-making across digital and offline channels.
• RESPONSIBILITIES
• - Plan and deliver end-to-end studies across audience research, market intelligence, cultural and talent insights, from scoping and methodology to analysis, storytelling and client readouts
• - Combine qualitative and quantitative methods (panels, social/search listening, surveys, desk research) to answer client challenges
• - Translate findings into actionable media, creative and messaging recommendations that support planning, flighting and optimisations
• - Own always-on insights that support new business, QBRs and ongoing campaign optimisation; maintain repeatable packs and dashboards that shorten pitch prep time
• - Run competitor, category and cultural trend monitors with clear POVs and implications for channel and creative teams
• - Create lightweight tools (e.g., reusable queries, spreadsheet models, simple Python/SQL snippets) to speed recurring tasks and improve consistency
• - Deliver audience segmentation analysis using first- and third-party data; profile demographics, behaviours, purchase triggers and psychographics
• - Own audience personality/attitudinal lenses to inform media creative, including tone, formats and platform prioritisation
• - Use search listening to size demand, map seasonality and surface market opportunity gaps
• - Use social listening to track conversation drivers, sentiment and influential communities; map cultural shifts that affect attention and purchase
• - Analyse publishers and press to identify domains and PR moments that correlate with engagement
• - Present insights in compelling visuals and narratives tailored to C-suite, marketers and creatives, adapting depth to suit the client's needs and the brief
• - Keep a finger on the pulse regarding new methods, platforms and privacy shifts; share templates, snippets and “how we did it” notes to raise the bar across the team
• - Identify opportunities to evolve recurring work into fee-earning research products and premium services.

Insights Analyst

• Lead end-to-end campaign setup, optimisation, and reporting across all major search platforms.
• Conduct in-depth keyword research, audience analysis, and competitor insights to inform strategic planning and campaign structure.
• Ensure campaigns meet SINE’s best practice standards through regular QA checks and performance reviews.
• Develop, present, and deliver paid search strategies that align with client KPIs and budgets.
• Translate performance data into actionable insights using in-platform and third-party analytics tools.
• Identify opportunities for testing and innovation, fostering a “test-and-learn” culture within the team.
• Stay ahead of emerging trends, platform features, and new tools, sharing insights with colleagues and clients.
• Collaborate with the Paid Social, SEO, and Data teams to create cohesive, cross-channel strategies that drive full-funnel performance.
• Maintain relationships with platform partners (e.g. Google, Microsoft) to stay informed on new products, betas, and opportunities for clients.
• Oversee onboarding and account setup processes, ensuring timelines, deliverables, and assets are managed effectively.
• Build and maintain strong client relationships, acting as a trusted point of contact for strategic discussions.
• Present campaign results, insights, and growth recommendations clearly and confidently.
• Partner with Account and Client Directors on quarterly reviews, post-campaign analyses, and long-term planning.
• Manage and mentor junior team members, ensuring workloads are balanced and development goals are met.
• Conduct regular 1:1s and annual reviews, providing feedback and clear objectives to support professional growth.
• Support recruitment, onboarding, and training processes, contributing to a positive and inclusive team culture.
• Lead by example in fostering collaboration, curiosity, and performance excellence across the team.
• Oversee budget management for your accounts, including forecasting, pacing, and billing accuracy.
• Lead performance forecasting and budget planning to ensure client targets are met efficiently.
• Leverage automation tools, scripts, and data feeds to improve efficiency and consistency across campaigns.
• Conduct regular audits to identify performance opportunities and improve efficiency.
• Contribute to internal best practice documentation, new business pitches, and internal training initiatives.
• Support the development of internal resources and process improvements to continually enhance SINE’s Paid Search offering.

Paid Search Account Manager

Account Executive

• Own the full digital strategy for assigned accounts
• Act as lead client point of contact, understand their goals (ticket sales, awareness, audience development etc.), translate production needs into media strategy and deliverables.
• Oversee media plans across channels (search, social, programmatic, etc.), ensuring budgets are allocated efficiently.
• Monitor campaign performance and identify opportunities for improvement; proactively make recommendations (creative, targeting, channel mix).
• Manage a direct report (Account Manager), by setting clear expectations, giving helpful feedback, and encouraging a positive, collaborative work environment
• Effectively oversee and mentor team members, ensuring workloads are sufficiently monitored & prioritised to ensure deadlines are met
• Provide cross-channel/dotted-line leadership over teams including Media Director, Search Manager, Paid Social Manager, Programmatic Manager, Data & Insights Analyst. Ensure collaboration, alignment and quality delivery.
• Own the media budget per account, track spend vs plan, ensure reconciliation of costs, manage any discrepancies. Ensure billing is accurate and delivered on time.
• Utilize data and insights to measure success, generate reports, and iterate on strategy
• Work with internal Data & Insights function to develop hypotheses, test, and scale high-impact tactics.
• Because this role is specific to Broadway, Off-Broadway and national tours, you'll need to deeply understand the ticketing environment, audience behavior for live theatre, the seasonal rhythms of the industry, etc. Use that insight to guide strategy.

Account Director

• Location: Remote (US), preference for NYC
• Travel: Required - venue site visits and client meetings across the country
• Client Strategy & Relationship Management: Own the full digital strategy for assigned accounts, act as lead client point of contact, understand their goals (ticket sales, awareness, audience development etc.), translate venue needs into media strategy and deliverables.
• Media & Campaign Oversight: Oversee media plans across channels (search, social, programmatic, etc.), ensuring budgets are allocated efficiently. Monitor campaign performance and identify opportunities for improvement; proactively make recommendations (creative, targeting, channel mix).
• Team Leadership & Collaboration: Manage a direct report (Account Manager), by setting clear expectations, giving helpful feedback, and encouraging a positive, collaborative work environment. Effectively oversee and mentor team members, ensuring workloads are sufficiently monitored & prioritised to ensure deadlines are met. Provide cross-channel/dotted-line leadership over teams including Media Director, Search Manager, Paid Social Manager, Programmatic Manager, Data & Insights Analyst. Ensure collaboration, alignment and quality delivery.
• Budget Ownership & Reconciliation: Own the media budget per account, track spend vs plan, ensure reconciliation of costs, manage any discrepancies. Ensure billing is accurate and delivered on time.
• Performance Analysis & Optimization: Utilize data and insights to measure success, generate reports, and iterate on strategy. Work with internal Data & Insights function to develop hypotheses, test, and scale high-impact tactics.
• Production & Market Insight: Because this role is specific to performing arts/Broadway tours, you’ll need to deeply understand the ticketing environment, audience behavior for live theatre, the seasonal rhythms of touring Broadway, partnerships with local venues, etc. Use that insight to guide strategy.

Account Director – Venues

Director

• Develop and present integrated media strategies to clients, aligning with their goals and objectives
• Collaborate with Account Directors to determine optimal channel mixes, audience targeting, and budget allocations
• Serve as the primary point of contact for clients regarding media strategy and performance.
• Oversee the planning, execution, and optimization of media campaigns across all paid channels: Search, Paid Social, Programmatic, and CRM
• Manage media budgets, ensuring efficient allocation and pacing to meet client goals
• Lead media buying negotiations and maintain relationships with key media partners.
• Lead and mentor a team of media professionals, fostering a collaborative and high-performance culture
• Provide guidance and support to team members, ensuring continuous professional development
• Coordinate with cross-functional teams to ensure seamless campaign execution.
• Monitor and analyze campaign performance, providing actionable insights and recommendations for optimization
• Prepare and present regular performance reports to clients, highlighting key metrics and outcomes
• Implement best practices and innovative strategies to enhance campaign effectiveness.
• Manage relationships with external vendors, ensuring service quality and adherence to contractual terms
• Oversee the P&L for media services, ensuring profitability and cost efficiency.

Media Director

• Serve as a regular point of contact for clients for day-to-day questions, status updates, scheduling, and issue resolution
• Liaise between clients and internal media, creative, analytics, and tech teams to ensure alignment, dependencies, and timely execution
• Participate in client calls, meetings, and check-ins alongside the Account Director.
• Draft weekly campaign performance reports (in partnership with media teams) — summarizing results, identifying trends, and making recommendations
• Pull and validate data from multiple ad platforms and dashboards (Google Ads, Meta, DV360, TikTok, etc.)
• QA campaign data: check for anomalies, pacing deviations, tracking issues, discrepancies in spend, creative flags, etc.
• Manage pacing trackers, budget sheets, and spend forecasts for assigned accounts
• Flag and escalate discrepancies, work with media teams and the Account Director to reconcile budgets
• Help maintain spend vs plan visibility for clients and internal stakeholders.
• Assist in drafting briefs, audience plans, channel recommendations, and optimization ideas
• Provide support on administrative tasks: scheduling, client documentation, meeting notes, asset tracking
• Support cross-channel coordination, ensuring dependencies, timelines, and handoffs are met.
• Ensure adherence to internal processes, checklists, QA protocols
• Maintain and improve documentation, workflows, and templates for account delivery
• Help with onboarding new clients or expanding campaign capabilities (new channels, tech integrations).

Email & CRM Coordinator

Account Manager

Account Manager

Digital Project Manager

Paid Social Account Manager

Senior Paid Social Account Manager

Insights Analyst

Paid Search Account Manager

Account Director

Account Director – Venues

Media Director

Account Manager – Venues