Product/Content Marketing Manager
Bitwave
Web3WordPress
Senior Manager, SEO
Simply Business
full-time
Posted on:
Origin: • 🇺🇸 United States • Massachusetts
Visit company websiteJob Level
Senior
About the role
- Develop the framework and strategy for SEO, Answer Engine Optimization (AEO/GEO), and Large Language Models (LLM), aligning with business and product goals
- Create and drive the SEO/AEO/LLM roadmap, managing prioritization, execution and optimization of performance oriented initiatives; drive original and authoritative content at scale
- Conduct in-depth technical and content audits; analyze how audiences discover and consume information across platforms; partner with analytics and finance teams to forecast, size, and measure impact via testing and experimentation
- Partner with agencies, vendors and internal teams (Paid Media, Content, Operations, Product, Engineering) to translate strategy into action and establish EEAT practices
- Partner with product teams to recommend strategic initiatives that improve discoverability including programmatic pages, content hubs, widgets, quizzes and off-site mentions
- Continuously assess and review ecosystem and tools to keep the tech stack cutting-edge and efficient
- Research and apply new methodologies in the evolving AI search landscape and set best practices
- Serve as primary point of contact for all SEO, GEO, and LLM-related client questions, providing expert guidance, reporting and thought leadership
Requirements
- 10-15+ years of experience in SEO
- Deep understanding of modern web technologies and how search and AI bots crawl, index, and rank sites
- Proficiency with technical SEO, including JavaScript, HTML, CSS, and Schema Markup
- Demonstrated experience with Generative AI and large language models (LLMs)
- Strong analytical and quantitative skills; proficiency with Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog
- Exceptional communication and presentation skills; ability to explain technical concepts to non-technical stakeholders
- Senior leadership experience: developing strategy, leading agencies/vendors, mentoring team members, and cross-functional collaboration
