Simon Property Group

Influencer Marketing

• Own and define Simon’s creator marketing vision, evolving from campaign-based influencer activations to an always-on, full-funnel creator ecosystem spanning awareness, consideration and conversion
• Lead and manage agency and partner relationships, setting strategic direction, KPIs and accountability frameworks to ensure best-in-class execution and innovation
• Build and scale ambassador program, prioritizing long-term partnerships over one-off activations
• Develop and expand performance-driven creator strategies, including affiliate marketing, creator commerce, trackable links, promo codes and in-center conversion tactics
• Establish Simon as a leader in social-first, culturally relevant storytelling, identifying trends, formats, and platform behaviors that can translate into viral, shareable content
• Partner cross-functionally with various teams to integrate creator marketing into enterprise campaigns and local center strategies
• Create scalable frameworks for localized creator activation, empowering field teams to tap into regional creators while maintaining brand consistency
• Oversee the content supply chain, ensuring influencer-generated content is optimized, repurposed, and distributed across owned, paid and partner channels
• Build and maintain a high-value network of creators across tiers (nano to celebrity), with a focus on diversity, authenticity, and cultural relevance
• Leverage data, social listening, and platform insights to inform strategy, optimize performance, and identify opportunities
• Define measurement frameworks that connect creator activity to business outcomes
• Manage budgets, forecasting, and investment allocation across campaigns, partners, and platforms
• Serve as a thought leader internally, educating teams on emerging trends including UGC at scale, creator whitelisting, dark posting, AI-enabled creator matching and social commerce

Director, Influencer Marketing

Business Development Rep

• Responsible for revenue generation through the sale of property and media assets
• Create, develop, and implement the overall strategic marketing direction of multiple shopping centers
• Identify, create, and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming
• Develop and implement retailer intensification strategies
• Promote platform program opportunities to retailers securing retailer offers to enhance programming
• Execute all national and/or regional SBV programs and initiatives at the field level
• Create annual marketing budget based on retailer dues
• Responsible for monthly forecasting and maximizing marketing dollars by analyzing ROI
• Develop and execute an annual marketing plan which strategically utilizes all platform programs
• Coordinate all shopping centers visual merchandising, signage and advertising programs
• Maintain effective media relations by fielding media calls and preparing responses
• Focus on driving growth of social media channels and data collection for specific business units

Area Director – Marketing & Business Development

Manager

• Maximize EBITDA through a deliberate process of increasing all potential income sources, while controlling expenses within Procure to Pay (P2P) parameters
• Manage net profit programs for maximum results and benefit, including but not limited to: Redistribution, Parking Services, and Waste Handling
• Develop and implement a comprehensive Strategic Business Plan which addresses the opportunities and needs of the center
• Maximize permanent local leasing results (LLT) through the development and oversight of the local tenant leasing process from lead generation to tenant opening
• Actively contribute and support the Leasing Representative and Local Leasing Representative in developing and implementing the center's leasing strategy
• Professionally represent the Company and develop strong relationships with existing and prospective tenants
• Proactively respond to tenant issues, conduct formal and informal tenant meetings to promote/discuss marketing, operations and security
• Support Tenant Coordination and work with local governmental permit agencies to overcome obstacles that can delay tenant construction
• Work with Security Services Provider to establish a customized safety and security program and Comprehensive Emergency Management Plan (CEMP) customized for each property, and assure appropriate Simon Programs are in place
• Support marketing in the development and execution of a comprehensive marketing plan that enhances Shopping Center and key retailer sales, enhances SBV revenues, deliver compelling mall programming and maximize technological resources such as social media to connect with shoppers
• Maintain exceptional visual presentation, design standards and merchandise use for the retail zones of the property including the strategic location of kiddie rides and vending uses
• Create a world-class shopping experience for customers through establishing and maintaining exceptional operating standards including maximizing contracted services, oversight of the property’s preventative maintenance program, development of a comprehensive energy and capital plan
• Develop and retain a highly skilled mall team. Provide employees with appropriate tools and training to create an environment that maximizes performance and adheres to all company policy and procedures
• Maximize the mall’s influence and leadership position in the community and with partners for the company’s benefit

Area Manager – General

• Managing an assigned property tax portfolio to ensure compliance with real property ad valorem filings, audits, bill payments, and tax planning
• Performing independent Income/Expense valuation analysis to determine if assessments are equitable
• Preemptively conduct meetings with local assessing authorities to proactively seek appropriate levels of assessment and, when necessary, file appeals at the appropriate jurisdictional level(s)
• When necessary, lead and direct 3rd party consultants and attorneys to provide critical technical guidance in property valuations, appeals, and litigation using an in-depth knowledge of relevant statues, court decisions, real estate appraisal techniques, and local customs and practices
• Be able to effectively engage state and local tax assessing authorities independently or with 3rd party consultants on valuation matters
• Reviewing and approving property assessments and tax bills
• Preparing property tax budgets
• Research and respond to administrative matters involving property assessments and taxation.

Senior Manager, Property Tax

• Lead an assigned property tax portfolio to ensure compliance with real property ad valorem filings, audits, bill payments, and tax planning
• Performing independent Income/Expense valuation analysis to determine if assessments are equitable
• Preemptively conduct meetings with local assessing authorities to proactively seek appropriate levels of assessment and, when necessary, file appeals
• When necessary, lead and direct 3rd party consultants and attorneys to provide critical technical guidance in property valuations, appeals, and litigation
• Be able to effectively engage state and local tax assessing authorities independently or with 3rd party consultants on valuation matters
• Reviewing and approving property assessments and tax bills
• Preparing property tax budgets
• Research and respond to administrative matters involving property assessments and taxation

Director, Property Tax

• Identify, create, and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming in order to achieve the financial sales goals of each property
• Responsible for developing and implementing retailer intensification strategies
• Promotes platform program opportunities to retailers securing retailer offers to enhance programming
• Flawlessly executes all national and/or regional SBV programs and initiatives at the field level
• Creates annual marketing budget based on retailer dues, allocating mandatory expenses, discretionary expenses and media expenses as appropriate to support platform programming, Simon initiatives and brand messaging in order to achieve center objectives
• Responsible for monthly forecasting and maximizing marketing dollars by analyzing ROI
• Develop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center’s core financial objectives EBIDTA, SBV income, leasing, sales, overage rent, traffic, and market share
• Coordinate all shopping centers visual merchandising, signage and advertising programs
• Maintain effective media relations by fielding media calls and preparing responses
• Focus on exponentially driving growth of our social media channels, including fan base for Facebook and Instagram (social connections), as well as an increase in data collection, SMS, and Email (subscribers) for the specific business units for which he/she has direct responsibility

Director, Influencer Marketing

Area Director – Marketing & Business Development

Area Manager – General

Senior Manager, Property Tax

Director, Property Tax

Area Director, Marketing & Business Development