Program Manager

• Own the intake, planning, prioritization, and delivery of web initiatives across a consumer marketing website
• Independently drive projects from intake through launch, including development of project briefs, requirements, timelines, stakeholder communications, and launch plans
• Lead cross-functional teams consisting of product marketing, design, engineering, analytics, SEO, legal, brand, and other stakeholders to successfully deliver initiatives
• Manage multiple concurrent workstreams while balancing competing priorities, dependencies, and evolving business needs
• Partner closely with the Consumer Marketing Web Lead to align on roadmap priorities, resourcing, tradeoffs, and strategic direction
• Identify risks, dependencies, and blockers early and proactively drive resolution
• Continuously identify opportunities to improve site performance, user experience, operational efficiency, content effectiveness, SEO, and overall web program maturity
• Proactively surface risks, gaps, inefficiencies, and emerging opportunities, bringing forward recommendations and proposed solutions
• Conduct audits, analyses, and research to inform optimization opportunities and future roadmap investments
• Drive process improvements that improve scalability, execution quality, and stakeholder experience
• Apply web best practices and strategic thinking to both new initiatives and existing site experiences
• Establish and refine operational processes, documentation, and governance frameworks that support a growing web program
• Translate marketing and business objectives into actionable web recommendations and project plans
• Evaluate requests through the lens of business impact, user experience, technical feasibility, SEO, analytics, brand standards, and long-term site health
• Contribute to roadmap planning and prioritization discussions by identifying high-impact opportunities and recommending tradeoffs when necessary
• Ensure web initiatives support broader marketing goals and customer journey objectives
• Partner with stakeholders to define success metrics and measurement approaches for key initiatives
• Serve as the primary point of contact for assigned initiatives, driving alignment across stakeholders and maintaining momentum throughout the project lifecycle
• Consolidate feedback, facilitate decision-making, and communicate recommendations, risks, dependencies, and progress clearly
• Escalate strategic decisions, roadmap shifts, and major risks to the Consumer Marketing Web Lead when appropriate
• Lead recurring project communications, stakeholder reviews, and status updates
• Build strong relationships across stakeholder groups while effectively navigating competing priorities and perspectives
• Use data and performance insights to inform recommendations, prioritization decisions, and optimization opportunities
• Monitor key performance indicators and identify trends, risks, and areas for improvement
• Partner with analytics stakeholders to develop reporting, measurement frameworks, and performance reviews
• Communicate performance outcomes, insights, and recommendations to stakeholders and leadership
• Translate performance data into actionable next steps and roadmap opportunities

Web Marketing Program Manager – Contract

Customer Success Manager

• Own CRM & GEO strategy and execution
• Lead CRM and Generative Engine Optimization (GEO) initiatives across multiple client accounts, developing and maintaining roadmaps, conducting audits, prioritizing opportunities, optimizing content for both traditional search engines and AI-driven search experiences, and translating insights into actionable recommendations
• Serve as the primary strategic owner of CRM/GEO deliverables while remaining hands-on in execution
• Drive digital growth strategy
• Partner with internal teams and clients to shape integrated digital marketing strategies that improve discoverability, customer acquisition, and business performance
• Develop strategic frameworks, recommendations, and client deliverables while ensuring a high standard of work across engagements
• Translate analytics into strategy
• Leverage performance data to identify trends, uncover opportunities, and measure the impact of CRM and digital marketing initiatives
• Develop reporting and present strategic insights and recommendations directly to clients and internal stakeholders
• Lead senior client conversations
• Serve as a trusted advisor in client meetings, presenting strategies, performance updates, recommendations, and roadmaps with confidence and executive presence
• Collaborate across disciplines
• Work closely with Paid Media, Creative, Analytics, Development, and Account teams to ensure integrated marketing initiatives are aligned and executed effectively

Digital Strategy, CRM & GEO Lead – Contract

• Serve as a strategic thought partner and quality check for our digital strategy team across several accounts
• Develop frameworks, shape briefs, and contribute directly to strategy deliverables when the work calls for it
• Provide strategic direction across several accounts, shaping new initiatives with clients and translating them into operational plans
• Oversee and contribute to performance reporting, with the ability to present results and strategic implications directly to clients
• Own strategic oversight on a handful of accounts, including hands-on maintenance of existing roadmaps, audit reviews, and prioritization guidance
• Contribute to bi-weekly performance reporting — pulling insights, identifying trends, translating data into clear recommendations
• Join key meetings as needed, leading senior-level conversations, and being prepared to present work
• Collaborate actively with Paid Media, Creative, and Account leads to keep integrated workstreams moving

Sia

Web Marketing Program Manager – Contract

Digital Strategy, CRM & GEO Lead – Contract

Digital Strategy/CRM Lead – Contract