Customer Success Manager

• Serve as a strategic thought partner and quality check for our digital strategy team across several accounts
• Develop frameworks, shape briefs, and contribute directly to strategy deliverables when the work calls for it
• Provide strategic direction across several accounts, shaping new initiatives with clients and translating them into operational plans
• Oversee and contribute to performance reporting, with the ability to present results and strategic implications directly to clients
• Own strategic oversight on a handful of accounts, including hands-on maintenance of existing roadmaps, audit reviews, and prioritization guidance
• Contribute to bi-weekly performance reporting — pulling insights, identifying trends, translating data into clear recommendations
• Join key meetings as needed, leading senior-level conversations, and being prepared to present work
• Collaborate actively with Paid Media, Creative, and Account leads to keep integrated workstreams moving

Digital Strategy/CRM Lead – Contract

Performance Marketing

• Own day-to-day strategy and management oversight across channels including Paid Search (Google, Bing) and Paid Social (Meta, TikTok, YouTube) for a portfolio of B2C and B2B clients — directly building, launching, optimizing, and reporting on campaigns in-platform, with oversight of programmatic activity executed by a dedicated in-house lead.
• Collaborate with the Creative Performance and Creative teams to brief, test, and adapt messaging and creative for the US and international markets which may include broader North America, Africa, LATAM, EU, and APAC.
• Serve as a senior client-facing voice: present strategies, account growth narratives, and forecasts to senior client stakeholders.
• Set clear expectations when strategy shifts are required, before, during, and after execution.
• Develop growth roadmaps that sequence channel investment across paid, identify new acquisition and LTV opportunities, and partner with CRO and analytics to connect paid into landing page and on-site conversion improvements across the funnel.
• Drive forecasting, budget reconciliation, and scenario planning to inform investment decisions and anticipate performance against KPIs.
• Lead the team on attribution, measurement frameworks, and testing programs that connect paid media to business outcomes.
• Stay ahead of platform changes, attribution shifts, and martech innovation, including AI tools, applying best practices across the portfolio.

Sia

Digital Strategy/CRM Lead – Contract

Associate Director, Paid Media – Growth