Digital Strategy, CRM & GEO Lead – Contract

Sia

Independent Contractor leading CRM and Generative Engine Optimization initiatives for digital transformation. Collaborating with diverse teams to enhance client growth strategies through data-driven insights.

Posted 7/16/2026contractRemote • New York • 🇺🇸 United StatesSenior💰 $10,000 - $12,000 per projectWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading CRM and GEO strategies, optimizing digital marketing initiatives, and translating performance data into actionable insights. Capable of managing multiple workstreams while collaborating effectively across teams to drive client success.

Highest-signal resume keywords

CRM Strategy OwnershipGenerative Engine Optimization (GEO)Lifecycle Marketing ExpertiseAdobe Analytics ProficiencyCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Strategy DevelopmentPerformance Data AnalysisCampaign ArchitectureCustomer Journey MappingGrowth Marketing

Soft Skills

Executive PresenceOrganizational SkillsPrioritization SkillsClient Relationship Management

Tools & Technologies

Adobe Journey Optimizer (AJO)Customer Journey Analytics (CJA)Martech Ecosystems

Industry Keywords

Integrated Digital MarketingClient-Service EnvironmentsDigital Growth StrategyPerformance-Driven Strategy

About the role

Key responsibilities & impact

Own CRM & GEO strategy and execution
Lead CRM and Generative Engine Optimization (GEO) initiatives across multiple client accounts, developing and maintaining roadmaps, conducting audits, prioritizing opportunities, optimizing content for both traditional search engines and AI-driven search experiences, and translating insights into actionable recommendations
Serve as the primary strategic owner of CRM/GEO deliverables while remaining hands-on in execution
Drive digital growth strategy
Partner with internal teams and clients to shape integrated digital marketing strategies that improve discoverability, customer acquisition, and business performance
Develop strategic frameworks, recommendations, and client deliverables while ensuring a high standard of work across engagements
Translate analytics into strategy
Leverage performance data to identify trends, uncover opportunities, and measure the impact of CRM and digital marketing initiatives
Develop reporting and present strategic insights and recommendations directly to clients and internal stakeholders
Lead senior client conversations
Serve as a trusted advisor in client meetings, presenting strategies, performance updates, recommendations, and roadmaps with confidence and executive presence
Collaborate across disciplines
Work closely with Paid Media, Creative, Analytics, Development, and Account teams to ensure integrated marketing initiatives are aligned and executed effectively

Requirements

What you’ll need

Proven experience leading digital strategy across integrated channels including GEO/CRM, and growth marketing within agency, consulting, or complex client-service environments
Strong understanding of lifecycle marketing, customer journeys, campaign architecture, and performance-driven digital strategy across enterprise or multi-stakeholder accounts
Hands-on experience reviewing performance data, extracting actionable insights, and translating analytics into strategic recommendations for clients and internal teams
Familiarity with Adobe Analytics, Adobe Journey Optimizer (AJO), and Customer Journey Analytics (CJA); ability to operate comfortably within modern martech and reporting ecosystems
Ability to confidently lead senior-level client conversations, present strategic recommendations, and guide workstreams with executive presence and sound judgment
Experience partnering cross-functionally with Paid Media, Creative, Account, and technical teams to keep integrated initiatives moving effectively
Comfortable operating as both a strategic lead and individual contributor — able to step into the work directly, shape deliverables, review outputs, and provide hands-on support where needed
Strong organizational and prioritization skills with the ability to manage multiple workstreams simultaneously in fast-moving environments with minimal oversight

Benefits

Comp & perks

Flexible work arrangements
Professional development opportunities
Opportunity to work with a diverse team