Web Marketing Program Manager – Contract

Sia

Web Program Manager coordinating complex web initiatives spanning marketing and technology. Leading cross-functional teams and managing project delivery for enterprise clients.

Posted 7/25/2026contractRemote • San Francisco • California • 🇺🇸 United StatesMid-LevelSenior💰 $70 - $75 per hourWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing complex web initiatives, including project planning, stakeholder communication, and performance measurement. Proficient in optimizing user experience and web strategies to align with marketing goals and drive business impact.

Highest-signal resume keywords

Web Marketing ExperienceProject Management SkillsCross-Functional CollaborationSEO FundamentalsData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Web StrategyProject Brief DevelopmentStakeholder Communication PlansLanding Page StrategyContent StrategyUser Journey OptimizationWeb AnalyticsPerformance MeasurementRisk MitigationWebsite Governance

Soft Skills

Strong CommunicationRelationship BuildingProblem SolvingAdaptabilityDecision Making

Tools & Technologies

Project Management ToolsAnalytics Platforms

Industry Keywords

Digital MarketingConsumer MarketingE-CommerceAgency CoordinationMarketing Funnel

About the role

Key responsibilities & impact

Own the intake, planning, prioritization, and delivery of web initiatives across a consumer marketing website
Independently drive projects from intake through launch, including development of project briefs, requirements, timelines, stakeholder communications, and launch plans
Lead cross-functional teams consisting of product marketing, design, engineering, analytics, SEO, legal, brand, and other stakeholders to successfully deliver initiatives
Manage multiple concurrent workstreams while balancing competing priorities, dependencies, and evolving business needs
Partner closely with the Consumer Marketing Web Lead to align on roadmap priorities, resourcing, tradeoffs, and strategic direction
Identify risks, dependencies, and blockers early and proactively drive resolution
Continuously identify opportunities to improve site performance, user experience, operational efficiency, content effectiveness, SEO, and overall web program maturity
Proactively surface risks, gaps, inefficiencies, and emerging opportunities, bringing forward recommendations and proposed solutions
Conduct audits, analyses, and research to inform optimization opportunities and future roadmap investments
Drive process improvements that improve scalability, execution quality, and stakeholder experience
Apply web best practices and strategic thinking to both new initiatives and existing site experiences
Establish and refine operational processes, documentation, and governance frameworks that support a growing web program
Translate marketing and business objectives into actionable web recommendations and project plans
Evaluate requests through the lens of business impact, user experience, technical feasibility, SEO, analytics, brand standards, and long-term site health
Contribute to roadmap planning and prioritization discussions by identifying high-impact opportunities and recommending tradeoffs when necessary
Ensure web initiatives support broader marketing goals and customer journey objectives
Partner with stakeholders to define success metrics and measurement approaches for key initiatives
Serve as the primary point of contact for assigned initiatives, driving alignment across stakeholders and maintaining momentum throughout the project lifecycle
Consolidate feedback, facilitate decision-making, and communicate recommendations, risks, dependencies, and progress clearly
Escalate strategic decisions, roadmap shifts, and major risks to the Consumer Marketing Web Lead when appropriate
Lead recurring project communications, stakeholder reviews, and status updates
Build strong relationships across stakeholder groups while effectively navigating competing priorities and perspectives
Use data and performance insights to inform recommendations, prioritization decisions, and optimization opportunities
Monitor key performance indicators and identify trends, risks, and areas for improvement
Partner with analytics stakeholders to develop reporting, measurement frameworks, and performance reviews
Communicate performance outcomes, insights, and recommendations to stakeholders and leadership
Translate performance data into actionable next steps and roadmap opportunities

Requirements

What you’ll need

5–8 years of experience in web marketing, digital marketing, web strategy, web program management, consulting, agency, or related roles
Experience in consulting, agency, or other fast-paced, highly matrixed environments preferred
Proven experience managing complex, cross-functional web initiatives from planning through launch
Experience developing project briefs, timelines, requirements, stakeholder communication plans, and implementation strategies
Strong understanding of how web supports the full marketing funnel, including acquisition, engagement, conversion, and retention
Demonstrated experience with: Landing page strategy SEO fundamentals and optimization Content strategy and information architecture User journeys and conversion best practices Website governance and operational processes Web analytics and performance measurement
Experience using data and insights to inform recommendations, prioritization decisions, and optimization opportunities
Strong project and program management skills, including prioritization, dependency management, stakeholder communication, and risk mitigation
Experience collaborating cross-functionally with marketing, product marketing, design, engineering, analytics, legal, and brand teams
Ability to independently navigate ambiguity, make recommendations, and drive initiatives to completion
Bachelor's degree required
Preferred: Familiarity with SEO basics and how they integrate into web content workflows Consumer hardware, e-commerce, or devices web marketing background Experience with project management tools Content strategy experience (educational guides, product exploration, editorial calendars) Agency coordination experience

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Sia Website LinkedIn All Job Openings 1001 - 5000 employees 🏥 Healthcare 🏭 Manufacturing 📦 Logistics 💰 Private equity on 2025-01 Healthcare
Manufacturing
Logistics Sia is a global management consulting group born digital that specializes in strategy, management consulting, and AI-driven transformation. The firm combines consulting, creative services, and AI solutions (Sia Experience, Sia AI, Sia Studio) to help large enterprises scale digital and generative AI initiatives, optimize operations, and improve customer experience. With ~3,000 consultants across 19 countries, Sia serves blue‑chip and big‑tech clients across multiple sectors including banking, telecommunications, automotive, healthcare, media, and government. Web Marketing Program Manager – Contract Job not on LinkedIn 🔥 15 minutes ago 🏄 California – Remote 💵 $70 - $75 / hour ⏳ Contract/Temporary 🟡 Mid-level 🟠 Senior 📋 Program Manager 🦅 H1B Visa Sponsor Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Own the intake, planning, prioritization, and delivery of web initiatives across a consumer marketing website
Independently drive projects from intake through launch, including development of project briefs, requirements, timelines, stakeholder communications, and launch plans
Lead cross-functional teams consisting of product marketing, design, engineering, analytics, SEO, legal, brand, and other stakeholders to successfully deliver initiatives
Manage multiple concurrent workstreams while balancing competing priorities, dependencies, and evolving business needs
Partner closely with the Consumer Marketing Web Lead to align on roadmap priorities, resourcing, tradeoffs, and strategic direction
Identify risks, dependencies, and blockers early and proactively drive resolution
Continuously identify opportunities to improve site performance, user experience, operational efficiency, content effectiveness, SEO, and overall web program maturity
Proactively surface risks, gaps, inefficiencies, and emerging opportunities, bringing forward recommendations and proposed solutions
Conduct audits, analyses, and research to inform optimization opportunities and future roadmap investments
Drive process improvements that improve scalability, execution quality, and stakeholder experience
Apply web best practices and strategic thinking to both new initiatives and existing site experiences
Establish and refine operational processes, documentation, and governance frameworks that support a growing web program
Translate marketing and business objectives into actionable web recommendations and project plans
Evaluate requests through the lens of business impact, user experience, technical feasibility, SEO, analytics, brand standards, and long-term site health
Contribute to roadmap planning and prioritization discussions by identifying high-impact opportunities and recommending tradeoffs when necessary
Ensure web initiatives support broader marketing goals and customer journey objectives
Partner with stakeholders to define success metrics and measurement approaches for key initiatives
Serve as the primary point of contact for assigned initiatives, driving alignment across stakeholders and maintaining momentum throughout the project lifecycle
Consolidate feedback, facilitate decision-making, and communicate recommendations, risks, dependencies, and progress clearly
Escalate strategic decisions, roadmap shifts, and major risks to the Consumer Marketing Web Lead when appropriate
Lead recurring project communications, stakeholder reviews, and status updates
Build strong relationships across stakeholder groups while effectively navigating competing priorities and perspectives
Use data and performance insights to inform recommendations, prioritization decisions, and optimization opportunities
Monitor key performance indicators and identify trends, risks, and areas for improvement
Partner with analytics stakeholders to develop reporting, measurement frameworks, and performance reviews
Communicate performance outcomes, insights, and recommendations to stakeholders and leadership
Translate performance data into actionable next steps and roadmap opportunities 🎯 Requirements
5–8 years of experience in web marketing, digital marketing, web strategy, web program management, consulting, agency, or related roles
Experience in consulting, agency, or other fast-paced, highly matrixed environments preferred
Proven experience managing complex, cross-functional web initiatives from planning through launch
Experience developing project briefs, timelines, requirements, stakeholder communication plans, and implementation strategies
Strong understanding of how web supports the full marketing funnel, including acquisition, engagement, conversion, and retention
Demonstrated experience with: Landing page strategy SEO fundamentals and optimization Content strategy and information architecture User journeys and conversion best practices Website governance and operational processes Web analytics and performance measurement
Experience using data and insights to inform recommendations, prioritization decisions, and optimization opportunities
Strong project and program management skills, including prioritization, dependency management, stakeholder communication, and risk mitigation
Experience collaborating cross-functionally with marketing, product marketing, design, engineering, analytics, legal, and brand teams
Ability to independently navigate ambiguity, make recommendations, and drive initiatives to completion
Bachelor's degree required
Preferred: Familiarity with SEO basics and how they integrate into web content workflows Consumer hardware, e-commerce, or devices web marketing background Experience with project management tools Content strategy experience (educational guides, product exploration, editorial calendars) Agency coordination experience Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Is Remote Rocketship legit? Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Find jobs using your resume Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs