Director, Integrated Media Planning

Shutterfly

full-time

Posted on: 9/21/2025

Origin: • 🇺🇸 United States

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💰 $125,000 - $155,000 per year

Lead

ETL

About the role

Drive organic growth of media solutions within the client base
Lead media solutions for new business pitches
Manage, mentor, and grow a cross-functional team of media planners and optimizers
Develop and document team processes and best practices
Lead the media planning, negotiation, deployment, and optimization process for assigned clients end-to-end
Identify and procure or conduct research on media consumption and trends for target audiences in partnership with research and analytics teams
Develop media strategies that directly address client objectives, with emphasis on AI and connected omnichannel solutions
Manage media schedules, budget reconciliation, and develop/send RFPs to identified media partners
Evaluate and compare RFP responses, negotiate added value, and maintain relationships with external media partners
Collaborate with internal account and subject matter expert teams to develop strategic brand plans with integrated media
Assist project management and account teams with estimation of paid media projects and retainers
Develop and nurture relationships with key media partners and stay on top of emerging trends and technologies
Educate internal teams on the media planning process, deliverables, and timelines
Plan across all paid media channels including digital (display, native, search, CRM, social), traditional (print, OOH), video, and audio
Show collaborative, flexible, and solution-oriented working style and be prepared for hands-on execution when needed

Minimum 6 years planning experience within the agency environment
Minimum 4 years’ experience with pharmaceutical advertising
Experience within digital advertising agencies is a strong plus
Capability in traditional and offline channel planning
Experience in sponsored content and endemic direct buys within the healthcare space
Management experience and ability to mentor teams
Understanding of digital advertising platforms including Google Ads, Facebook Ad Manager, Programmatic DSPs, and other relevant media platforms
Understanding of consulting clients in transitioning paid media to a fully connected and automated omnichannel toolset
Experience with campaign management, ad serving, and viewability/fraud prevention technology
Experience with or understanding of data lake and ETL projects related to identity resolution and triggered advertising
Familiarity with marketing automation and identity resolution tools such as Snowflake, Liveramp, Microsoft Fabric, SFMC, Hubspot, or equivalents
Hands-on experience with data enablement, CRM, and marketing automation projects
Working knowledge of third-party media research and competitive monitoring tools
Digital strategy or client services experience a plus
Working knowledge of Google Analytics
Excellent presentation and deck building skills
Able to travel to meet client and agency needs
Ability to work autonomously and build strong relationships
Strong attention to detail
Interest in healthcare and the scientific process preferred