Director of Demand Generation
Spark
Spark
Job Level
Mid-LevelSenior
Tech Stack
Spark
About the role
- Champion performance marketing in New Zealand, scaling acquisition across multiple channels with the support of our in-house marketing tech and performance media team
- Lead paid social content strategy - generate and test ideas, brief graphic designers/creators, and optimise to maximise efficiency and conversion
- Run a continuous test-measure-learn process across creatives, targeting, and landing experiences
- Champion pilots across new channels & platforms targeted at customer acquisition, building efficient and scalable growth engines
- Stay ahead of industry and platform shifts, making sure ShopBack is always pushing boundaries
- Own high-impact campaigns & our Refer-a-Friend programme to drive user growth, collaborating closely with the ANZ Campaigns & CRM team
- Build and manage select influencer partnerships that amplify our paid efforts
- Explore and activate other partnership opportunities to support acquisition at efficient unit economics
- Take ownership of the NZ acquisition marketing budget, ensuring resources are allocated efficiently for maximum impact
- Monitor performance in detail and translate insights into better strategies
Requirements
- 4–6 years in growth, performance, or digital marketing, ideally in tech, e-commerce, or high-growth environments
- Experience scaling paid digital campaigns (Meta, Google, TikTok, YouTube)
- Data literate, able to use insights to drive optimisations and inform decisions
- Solid experience with budget management and Excel/Sheets
- A strong balance of analytical chops and creative spark; have worked closely with creative teams and/or creators to develop high-performing ads
- Track record of collaborating cross-functionally across creative, CRM, and business teams
- High ownership - you run with projects and don’t wait to be told what to do
- Thrive in fast-paced environments with a solutions-first attitude
- A natural communicator who can influence and collaborate with ease
- Growth mindset: You’re not afraid to test, fail fast, and scale what works
- AI Adoption: Demonstrated use of AI tools (e.g. ChatGPT, Cursor) to develop new or improve workflows, enhance productivity, and drive efficiency at scale
