Growth Marketing

• Develop marketing strategies to bolster Kraken’s market share in region, while working with cross-functional teams to execute.
• Grow new users in-region and improve performance across their customer lifecycle including initial onboarding, trading, and growth across Kraken’s product suite.
• Leverage global campaigns, creatives, content, and brand guidelines to localize according to the preferences of regional audiences.
• Develop local-first ideas that uniquely position Kraken’s brand and persuade potential customers to take our calls to action.
• Roll your sleeves up - this may include producing content, planning/managing events, bolstering Kraken web pages, localizing ads, managing local social media handles, representing Kraken in PR and interviews, and much more. We are looking for versatile marketers that can work with others and do it themselves when necessary.
• Measure results; work with our data to understand marketing performance and make recommendations to adjust for greater effectiveness.
• Additional duties and responsibilities as assigned

Manager, Head of Regional Growth – APAC

Organic Growth Manager – B2B