Advance the organization’s brand, voice, and messaging by developing strategic, engaging content and managing communications across multiple channels.
Own and champion the organization’s brand voice, ensuring a consistent tone, style, and message across internal and external channels.
Lead the organization’s content strategy, developing compelling, audience-driven messaging for exhibitors, show organizers, prospects, and partners.
Manage communications across all marketing cloud journeys; write and optimize copy for email campaigns, automated journeys, and other digital touchpoints.
Write and produce high-quality, brand-aligned content including press releases, marketing collateral, blogs, thought leadership pieces, case studies, and exhibitor resources.
Develop and maintain customer-facing materials and resources, including exhibitor resources, prospect communications, and event-related content.
Strengthen public relations and brand visibility through strategic PR initiatives, award submissions, media outreach, and industry recognition opportunities.
Support and enhance social media efforts with strategic guidance and audience-specific content to drive engagement.
Craft and distribute internal communications that keep employees informed, aligned, and engaged with company initiatives and milestones.
Collaborate cross-functionally with marketing, sales, operations, and leadership to gather insights, align messaging, and manage content reviews and approvals.
Provide adaptable marketing and communications support, handling ad hoc requests, cross-functional projects, and other responsibilities as needed.
Requirements
2–5 years of relevant professional experience in communications, marketing, or related fields.
Exceptional writing and editing skills, with experience creating a variety of marketing collateral.
Knowledge of content management systems (e.g., WordPress) and email marketing platforms (e.g., MailChimp and Marketing Cloud).
Comfortability collaborating with executive leadership.
Excellent organizational and project management skills.
Ability to manage multiple projects and prioritize tasks.
Strong attention to detail and commitment to maintaining brand consistency.
Experience in graphic design or familiarity with design principles is a plus.
Bachelor’s degree in a related field; relevant experience may be substituted for formal education.