Shepard

Communications Manager

Shepard

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Job Level

JuniorMid-Level

Tech Stack

CloudWordPress

About the role

  • Advance the organization’s brand, voice, and messaging by developing strategic, engaging content and managing communications across multiple channels.
  • Own and champion the organization’s brand voice, ensuring a consistent tone, style, and message across internal and external channels.
  • Lead the organization’s content strategy, developing compelling, audience-driven messaging for exhibitors, show organizers, prospects, and partners.
  • Manage communications across all marketing cloud journeys; write and optimize copy for email campaigns, automated journeys, and other digital touchpoints.
  • Write and produce high-quality, brand-aligned content including press releases, marketing collateral, blogs, thought leadership pieces, case studies, and exhibitor resources.
  • Develop and maintain customer-facing materials and resources, including exhibitor resources, prospect communications, and event-related content.
  • Strengthen public relations and brand visibility through strategic PR initiatives, award submissions, media outreach, and industry recognition opportunities.
  • Support and enhance social media efforts with strategic guidance and audience-specific content to drive engagement.
  • Craft and distribute internal communications that keep employees informed, aligned, and engaged with company initiatives and milestones.
  • Collaborate cross-functionally with marketing, sales, operations, and leadership to gather insights, align messaging, and manage content reviews and approvals.
  • Provide adaptable marketing and communications support, handling ad hoc requests, cross-functional projects, and other responsibilities as needed.

Requirements

  • 2–5 years of relevant professional experience in communications, marketing, or related fields.
  • Exceptional writing and editing skills, with experience creating a variety of marketing collateral.
  • Knowledge of content management systems (e.g., WordPress) and email marketing platforms (e.g., MailChimp and Marketing Cloud).
  • Comfortability collaborating with executive leadership.
  • Excellent organizational and project management skills.
  • Ability to manage multiple projects and prioritize tasks.
  • Strong attention to detail and commitment to maintaining brand consistency.
  • Experience in graphic design or familiarity with design principles is a plus.
  • Bachelor’s degree in a related field; relevant experience may be substituted for formal education.
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