Shepard 

Designer

• Lead and oversee the Structural Design team, ensuring adherence to departmental standards, processes, and SOPs.
• Recruit, onboard, and develop team members; conduct interviews and training.
• Provide creative direction and technical expertise in the design and detailing of structures for trade show floors, lobbies, show management areas, and exhibit spaces for local and national events.
• Oversee day-to-day operations, ensuring timely completion of new orders, rush requests, and standard turnaround times.
• Review and approve team time cards, time off requests, expense reports, and other managerial submissions.
• Assign and track structural design work orders and maintain accurate records.
• Collaborate with Operations to resolve design-related issues and ensure structural integrity.
• Maintain and update departmental SOPs and design libraries.
• Coordinate with IT and the design team to ensure CAD software and equipment are up to date and fully functional.
• Support company values (Caring, Commitment, Integrity, Spirit, Responsiveness, Inclusivity, Teamwork) and act as a responsible ESOP owner.
• Perform additional tasks as needed to meet evolving company needs.

Manager, Structural Design

Communications

• Advance the organization’s brand, voice, and messaging by developing strategic, engaging content and managing communications across multiple channels.
• Own and champion the organization’s brand voice, ensuring a consistent tone, style, and message across internal and external channels.
• Lead the organization’s content strategy, developing compelling, audience-driven messaging for exhibitors, show organizers, prospects, and partners.
• Manage communications across all marketing cloud journeys; write and optimize copy for email campaigns, automated journeys, and other digital touchpoints.
• Write and produce high-quality, brand-aligned content including press releases, marketing collateral, blogs, thought leadership pieces, case studies, and exhibitor resources.
• Develop and maintain customer-facing materials and resources, including exhibitor resources, prospect communications, and event-related content.
• Strengthen public relations and brand visibility through strategic PR initiatives, award submissions, media outreach, and industry recognition opportunities.
• Support and enhance social media efforts with strategic guidance and audience-specific content to drive engagement.
• Craft and distribute internal communications that keep employees informed, aligned, and engaged with company initiatives and milestones.
• Collaborate cross-functionally with marketing, sales, operations, and leadership to gather insights, align messaging, and manage content reviews and approvals.
• Provide adaptable marketing and communications support, handling ad hoc requests, cross-functional projects, and other responsibilities as needed.

Manager, Structural Design

Communications Manager