Automotive Marketing Analyst – Performance Manager
Experian
Senior Marketing Analyst
SentinelOne
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteSalary
💰 $104,000 - $130,000 per year
Job Level
Senior
Tech Stack
BigQueryCyber SecuritySQLTableau
About the role
- Redefining cybersecurity at SentinelOne through AI-powered, data-driven innovation
- Analyze and interpret marketing data to drive actionable insights, improve campaign performance, and inform strategic decisions
- Analyze performance of marketing campaigns across multiple channels from lead to ACV conversion through the marketing and sales funnel
- Query large data and create datamarts to support the growing data ecosystem in Google BigQuery
- Build and maintain interactive dashboards to provide real-time insights to marketing stakeholders
- Create reports and dashboards in Salesforce for real time reporting
- Analyze customer data to create effective segmentation strategies that enhance targeting for campaigns and promotions
- Maintain current Tableau reporting and evolve/create new reporting with new data streams and tool evolution
- Build strong relationships across the organization and work cross functionally to support the organization’s needs
- Self-directed, innovative thinker who needs limited guidance to frame business problems and iterate on appropriate analysis in the face of ambiguity
Requirements
- Bachelor's degree in Marketing, Business, Computer Science, Statistics, or a related field, or equivalent work experience
- 5+ years of experience in data analytics (Marketing and B2B a plus)
- Heavy experience with data visualization and reporting tools (e.g., Tableau, PowerBI, Excel, Salesforce, etc)
- Proficient in SQL (GBQ a plus)
- Strong analytical skills with the ability to translate data into actionable insights
- Excellent communication and interpersonal skills, with the ability to present complex data in a clear and actionable manner to all levels
- Strong attention to detail and ability to work independently
- Must have a true aptitude and passion for understanding and translating complex data in a way that is simple and easily comprehensible, especially for non-technical audiences
