Marketing Analytics Specialist
First American
Automotive Marketing Analyst – Performance Manager
Experian
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $80,237 - $139,077 per year
Job Level
Mid-LevelSenior
About the role
- The Analytics/Performance Manager is a trusted advisor to Dealer and Agency clients
- Expert in automotive marketing and the Experian Marketing Engine solution
- Work with EME clients to execute their marketing plans and programs
- Partner with clients on marketing strategies, data analysis, and audience creation
- Exceed expectations from servicing our partners to collaborating with internal teams
- Onboard new clients and ensure they are comfortable and excited about moving forward with Experian
- Collaborate with clients to determine the best way to use EME to achieve performance targets
- Complete monthly data review calls with customers to review analytics, performance, insights, and strategy
- Responsible for daily dealer relationship management and service
- Identify trends at the macro and micro level using insights to inform client decisions
- Promote alignment across Sales, Product, Engineering, Support, and Marketing teams
- Deliver ongoing training, develop resources, documentation, and playbooks
Requirements
- Bachelor's Degree or relevant work experience
- 5+ years working with digital marketing in Sales, Marketing, or Customer Service, in an Automotive retail or agency environment
- Comfortable presenting in front of large groups of high-level executives and decision makers
- Experience as a client advocate, making strategic suggestions based on multi-point data
- Knowledge of digital marketing best practices
- SEO knowledge and familiarity with SEM management and research tools
- Experience translating data into clear insights and presenting them to audiences to inform strategic decisions
Benefits
- Great compensation package and bonus plan
- Core benefits including full medical, dental, vision, and matching 401K
- Fully remote environment
- Flexible time off including volunteer time off, vacation, sick and 12-paid holidays
- Celebrated DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data analysisaudience creationdigital marketingSEOSEM managementdata insightsmarketing strategiesperformance analysisclient advocacymarketing plans
Soft skills
communicationcollaborationpresentationrelationship managementstrategic thinkingtraining developmentresource developmentdocumentationproblem-solvingclient service
Certifications
Bachelor's Degree
