Marketing Analytics Specialist – Freelancer
Averi
SQLTableau
Senior Marketing Analyst – Marketing Strategy, Insights
Confluent
full-time
Posted on:
Location Type: Remote
Location: Remote • California • 🇺🇸 United States
Visit company websiteSalary
💰 $140,300 - $185,000 per year
Job Level
Senior
Tech Stack
BigQuerySQLTableau
About the role
- Focus on website, paid media, and email analytics.
- Drive the execution of strategic or tactical recommendations
- Optimize effectiveness of Confluent’s website and digital channels as conversion engines
- Create performance reports, dashboards, and optimization strategies
- Analyze digital channel impacts on KPIs like pipeline generation
- Support email marketing performance data analysis
- Evaluate GEO/SEO performance and provide recommendations
Requirements
- 5+ years of experience in an analytics role supporting a B2B go-to-market organization
- Bachelor’s Degree in Business or quantitative field (Analytics, Finance, Economics, Physical Sciences, Math, Statistics, Engineering)
- 2+ years of experience in SQL querying
- 2+ years of experience analyzing website visitor and interaction data
- Experience with modern website, marketing, and data technology stacks (Google Analytics, Google Tag Manager, Segment, Marketo, Bigquery)
- Experience with data visualization tools (Tableau)
- Highly proficient in Excel or Google Sheets
- Familiarity with Salesforce or other CRM software
- Strong business judgment
- Strong communication skills
- Clear results orientation
- Ability to own and execute an agenda in a dynamic and entrepreneurial environment
Benefits
- Competitive pay and benefits in line with industry standards
- Health insurance
- Paid time off
- Flexible work arrangements
- Professional development opportunities
- Employee benefits to be learned through the provided link
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SQLdata analysiswebsite analyticsemail marketing analysisGEO/SEO performance evaluationdata visualizationExcelGoogle Sheetsperformance reportingoptimization strategies
Soft skills
business judgmentcommunication skillsresults orientationagenda executionadaptability
