Marketing Analyst

• Support B2C marketing, B2B marketing, and Commerce Media teams by helping to identify and translate measurement needs into actionable analyses, reports, and dashboards.
• Synthesize internal and third party data into actionable insights about marketing performance, shopper behavior, and customer value delivery.
• Clearly communicate these insights and recommendations to internal stakeholders.
• Actively participate in cross-functional initiatives, collaborating with team members to achieve and measure project success.
• Lead development of analysis and insights.
• Create and maintain compelling, intuitive dashboards to enable the business with critical metrics, with a focus on data automation, performance insights, and actionable data visualizations.
• Leverage technical tools (e.g., AWS Redshift, Tableau, Python, R) to maintain ETL processes, implement data QA best practices, and analyze data within cloud environments.
• Work with marketing teams to develop insights and recommendations about campaign performance, optimization opportunities, and channel growth opportunities.
• Support the compilation and analysis of consumer marketing KPIs (i.e. leads, visits, UVs) for use in marketing and cross-functional business reviews.

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