Senior Marketing Analyst – Marketing Strategy, Insights
Confluent
BigQuerySQLTableau
Marketing Analyst I
Cars Commerce
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $64,600 - $79,150 per year
Job Level
JuniorMid-Level
Tech Stack
Amazon RedshiftAWSCloudETLPythonSQLTableau
About the role
- Support B2C marketing, B2B marketing, and Commerce Media teams by helping to identify and translate measurement needs into actionable analyses, reports, and dashboards.
- Synthesize internal and third party data into actionable insights about marketing performance, shopper behavior, and customer value delivery.
- Clearly communicate these insights and recommendations to internal stakeholders.
- Actively participate in cross-functional initiatives, collaborating with team members to achieve and measure project success.
- Lead development of analysis and insights.
- Create and maintain compelling, intuitive dashboards to enable the business with critical metrics, with a focus on data automation, performance insights, and actionable data visualizations.
- Leverage technical tools (e.g., AWS Redshift, Tableau, Python, R) to maintain ETL processes, implement data QA best practices, and analyze data within cloud environments.
- Work with marketing teams to develop insights and recommendations about campaign performance, optimization opportunities, and channel growth opportunities.
- Support the compilation and analysis of consumer marketing KPIs (i.e. leads, visits, UVs) for use in marketing and cross-functional business reviews.
Requirements
- 1-2 years professional experience in a marketing analytics role and experience with digital analytics
- Bachelors degree in Business, Marketing, Analytics or related field preferred but not required
- Experience with analyzing large datasets and coming up with actionable business insights
- Strong SQL skills and knowledge of Tableau are a must; experience with statistical analysis and modeling and other technical tools such as R, Python is a plus
- Familiarity with various marketing platforms and tools (GA4, Appsflyer, Google Ads, Meta Business Manager, The Trade Desk, etc.) a plus
- Understanding of A/B testing is required; strong A/B testing design knowledge is a plus
- Experience with common marketing models (MMM) is a plus
- Evidence of analytical skills, problem solving, business acumen, strong logical thinking and ability to put together compelling data-driven insights
Benefits
- Medical, Dental & Vision Healthcare Plans
- New Hire Stipend for Home Office Set-Up
- Generous PTO
- Refuel - a service based recognition program where employees receive additional paid time away to learn grow and reset
- Paid Holidays, Floating Holiday, Volunteer Day, Recharge Day
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SQLTableauPythonRETL processesstatistical analysisdata visualizationdata automationmarketing analyticsA/B testing
Soft skills
analytical skillsproblem solvingbusiness acumenlogical thinkingcommunicationcollaborationinsight generationproject success measurementstakeholder engagementdata-driven decision making
