Project Manager, Sports Marketing
Triskel Consulting
Email Marketing Coordinator
Selkirk Sport - We are Pickleball
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
JuniorMid-Level
About the role
- Plan, execute, and optimize email marketing campaigns targeted at consumer audience.
- Build, schedule, and optimize email campaigns to engage customers, promote products, and drive conversions.
- Set up and refine automated flows (welcome series, post-purchase, win-back, replenishment) to nurture customer relationships and increase repeat purchases.
- Develop targeted lists and leverage personalization tactics to maximize relevance and improve performance metrics.
- Implement and optimize SMS campaigns to grow channel contribution and improve customer engagement.
- Partner with design and content teams to ensure emails are visually compelling, brand-consistent, and optimized across devices.
- Track KPIs (deliverability, open rates, CTR, conversion, revenue attribution) and conduct A/B testing to continuously improve campaign effectiveness.
- Scale campaign frequency thoughtfully to maximize engagement and revenue without compromising deliverability.
- Collaborate with Marketing, E-Commerce, and Creative teams to align campaigns with broader initiatives, product launches, and promotions.
Requirements
- 2+ years of experience in email marketing, lifecycle marketing, or related fields.
- Strong proficiency in platforms such as Maestra, Bloomreach, or comparable email automation tools and customer data platforms.
- Experience creating and optimizing automated email workflows and drip campaigns.
- Ability to analyze performance metrics and apply insights to optimize campaigns.
- Solid understanding of consumer marketing funnels, lifecycle campaigns, and personalization tactics.
- Familiarity with SMS marketing and integrating email/SMS into customer engagement strategies.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
- Excellent written communication skills with a keen eye for detail.
- Collaborative mindset with the ability to work across teams.
