Senior Advertising Manager
Logo Brands
Job Level
Senior
About the role
- Oversee advertising and app messaging operations in support of overarching company and business goals.
- Develop and execute strategies across paid media, app messaging, and partner ad channels to drive revenue, trials, and engagement.
- Manage budgets, performance targets, and forecasting for assigned channels; ensure efficient allocation of spend and ROAS.
- Lead vendor and agency relationships, negotiating opportunities and holding partners accountable to performance expectations.
- Own reporting and analytics for your channels, building clear narratives around performance and recommending optimizations.
- Collaborate closely with growth marketing, product, content, and design teams to drive innovative campaign strategies and creative execution.
- Partner with line of business leaders to develop monthly, quarterly, and annual campaigns, ensuring alignment with broader marketing and business goals.
- Measure channel effectiveness and run test-and-learn programs to continuously improve results.
- Serve as the subject matter expert and advocate for advertising and app messaging channels in cross-functional forums and leadership updates.
- Ensure consistency and continuity between advertising campaigns and other digital channels.
Requirements
- 8+ years of experience in performance marketing, growth marketing, or digital advertising, with proven success managing multi-channel campaigns.
- Hands-on expertise with major ad platforms and CRM/app messaging tools.
- Strong analytical and strategic skills, with the ability to interpret data, build compelling performance narratives, and make clear recommendations.
- Demonstrated experience managing budgets, reporting, and vendor/agency relationships.
- Excellent communication skills, with the confidence to present results and advocate for channel success at senior levels.
- A collaborative mindset and the ability to work seamlessly across marketing, product, design, and content teams.
- A balance of strategic vision and tactical execution, with a generalist’s ability to flex across channels and challenges.
