Selkirk Sport - We are Pickleball

Marketing

• Own Campaign Execution
• Manage the end-to-end workflow of multi-channel campaigns, from initial brief through launch, while keeping timelines, stakeholders, and deliverables aligned.
• Bridge Strategy and Creative
• Translate marketing goals into clear, actionable creative briefs. Act as the primary point of contact for design and copy, managing workflows and keeping production on track.
• Drive Cross-Channel Alignment
• Ensure consistency across all digital touchpoints, including social, email and e-commerce, and SEO and paid media. You’ll help connect the dots so campaigns feel cohesive, not fragmented.
• Support Retail Initiatives
• Coordinate asset development and submission requirements for national retail partners and in-store placements, balancing internal timelines with external deadlines.
• Maintain Systems and Process
• Keep our project management tools and digital asset library organized and up to date, with a focus on clarity, documentation, and repeatable processes.

Integrated Marketing Manager

• Develop and execute an end-to-end lifecycle strategy designed to drive customer engagement, maximize Lifetime Value (LTV), and promote brand loyalty.
• Quickly audit and assume ownership of active, in-process campaigns and automation workflows to ensure seamless execution and zero downtime.
• Lead the production of email and SMS campaigns, including copywriting, production, segmentation, and complex automation workflows.
• Maintain high deliverability, open rates, and click-through rates while consistently performing A/B testing to drive incremental lift.
• Utilize customer insights and deep audience segmentation to implement dynamic personalization for highly targeted outreach.
• Ensure all communications remain compliant with email marketing regulations, data privacy policies, and industry best practices.
• Continuously explore and implement emerging marketing technologies and trends to enhance campaign effectiveness and maintain a competitive edge.

Integrated Marketing Manager

Lifecycle & Retention Marketing Manager