Selkirk Sport - We are Pickleball

Marketing

• Develop and execute an end-to-end lifecycle strategy designed to drive customer engagement, maximize Lifetime Value (LTV), and promote brand loyalty.
• Quickly audit and assume ownership of active, in-process campaigns and automation workflows to ensure seamless execution and zero downtime.
• Lead the production of email and SMS campaigns, including copywriting, production, segmentation, and complex automation workflows.
• Maintain high deliverability, open rates, and click-through rates while consistently performing A/B testing to drive incremental lift.
• Utilize customer insights and deep audience segmentation to implement dynamic personalization for highly targeted outreach.
• Ensure all communications remain compliant with email marketing regulations, data privacy policies, and industry best practices.
• Continuously explore and implement emerging marketing technologies and trends to enhance campaign effectiveness and maintain a competitive edge.

Lifecycle & Retention Marketing Manager