Marketing Strategy Expert
Averi
Senior Field Marketing Manager – West
Secure it Securities Corp
full-time
Posted on:
Location Type: Remote
Location: Remote • California • 🇺🇸 United States
Visit company websiteJob Level
Senior
Tech Stack
Cloud
About the role
- Develop and execute a comprehensive field marketing plan to grow the West Coast market by driving lead generation, pipeline creation and customer acquisition aligned with regional targets and business goals.
- Build tailored programs and ABM campaigns in partnership with the GTM strategy, collaborating with Sales and the broader marketing team to meet demand generation objectives.
- Plan and coordinate end-to-end execution of field marketing activities and partner joint initiatives of different sizes, working with Sales, BDRs, Channels, Product Marketing and SMEs to deliver impactful campaigns across the territory.
- Partner with the demand generation team to monitor performance and report on ROI against key metrics.
- Collaborate with Customer Success to strengthen local customer advocacy programs, enhancing customer engagement and retention and ultimately unlocking expansion opportunities.
- Collaborate with Securiti Channels & Alliances team and Regional FMMs to scale our partner demand generation activities through marketing programs with GSIs, Regional Integrators, and VARs.
- Build a calendar of joint initiatives with key priority partners in NAM, and oversee execution.
- Design and implement the company’s MDF program to drive partner development and demand generation activities.
- Manage existing MDF/PDF programs, building a calendar of joint activities to maximize available incentives.
- Coordinate SPIFF campaigns to stimulate new pipeline generation and deal registrations.
- Maintain a partner enablement calendar and ensure the partner portal remains up to date with the latest resources, campaigns, and product updates.
- Partner with the Demand Gen team to track performance and report on partner-sourced ROI.
Requirements
- 8+ years in field and partner marketing, including West Coast territory experience.
- Strong background in partner ecosystems (Cloud/Tech, GSIs, Integrators, VARs).
- Proven success in demand generation and pipeline growth.
- Excellent project management and communication skills.
- Willingness to travel 30–35% (mainly domestic, occasional international).
- Familiarity with customer advocacy programs is a plus
- West Coast-based (preferably San Jose/Bay Area).
- Bachelor’s in marketing, Communications, Advertising, PR, or related field
Benefits
- Health insurance
- Flexible work arrangements
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationpipeline growthfield marketingABM campaignsproject managementcustomer advocacy programsMDF program managementSPIFF campaignspartner enablement
Soft skills
communication skillscollaborationorganizational skills
Certifications
Bachelor’s in marketingBachelor’s in CommunicationsBachelor’s in AdvertisingBachelor’s in PR
